Salesforce CRM Analyst — Individual Customers

Sicredi

Join Sicredi as a CRM Analyst focusing on Salesforce Marketing Cloud campaigns and data management. Collaborate with Data and Tech teams to enhance CRM processes and insights.

Posted 7/9/2026full-timePorto Alegre • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in Salesforce Marketing Cloud, including Journey Builder and Automation Studio, with strong skills in SQL for data management and A/B testing for campaign optimization. Proficient in orchestrating multichannel campaigns and ensuring data quality and compliance.

Highest-signal resume keywords

Salesforce Marketing CloudSQL Data ManipulationA/B TestingMultichannel Campaign OrchestrationData Analysis and Visualization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Journey BuilderAutomation StudioEmail StudioContact BuilderSQLAMPscriptData ModelingCampaign Performance AnalysisTrigger ConfigurationData Integration

Tools & Technologies

Power BI

Industry Keywords

CRM ProcessesDeliverability Best PracticesContact GovernanceDynamic PersonalizationLifecycle Metrics

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Build and orchestrate campaigns and journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio), ensuring quality and scalability.
Develop and manage audiences using SQL and Data Extensions, applying eligibility rules, deduplication, and prioritization.
Implement multichannel campaigns (email, SMS, push) with dynamic personalization and trigger configurations.
Improve CRM processes and automations to increase efficiency and reduce execution time.
Collaborate with Data and Technology teams to ensure data availability and quality.
Monitor executions and validate campaigns, ensuring consistency, deliverability, and compliance with rules.
Conduct A/B tests and experiments, analyzing results for continuous optimization.
Track lifecycle metrics and support campaign performance analysis.

Requirements

What you’ll need

Salesforce Marketing Cloud (SFMC): strong expertise in Journey Builder, Automation Studio, Email Studio, and Contact Builder.
SQL for segmentation and data manipulation, including creating Data Extensions, queries, and base data processing.
Data modeling and structuring for CRM (contacts, attributes, interaction history, and events).
AMPscript (or similar) for dynamic personalization of communications.
Orchestration of multichannel campaigns (email, SMS, push) and configuration of triggers/events.
Best practices for deliverability and contact governance (opt-in, opt-out, frequency, prioritization).
A/B testing and experimentation, including setup and basic result analysis.
Understanding of data integration and APIs for connecting platforms and source/target systems.
Data analysis and visualization tools (e.g., Power BI) for monitoring performance.

Benefits

Comp & perks

14th and 15th fixed salary payments.
Profit-sharing (based on seniority).
Health and dental plans with no co-pay.
Well-being programs via Wellhub (formerly Gympass): Nutrition, Psychology, Occupational Health, Massage, running groups, and local gym access.
Meal and food vouchers with flexible allocation between VA/VR cards, no co-pay.
Extended maternity and paternity leave.
Childcare or nanny allowance for children up to 6 years and 11 months.
Allowance for children with disabilities, no age limit.
Life insurance.
Private pension plan up to 8% of salary.
Training platform — Sicredi Aprende, with a variety of courses.
40-hour workweek — using a time bank system.
Remote work allowance (except for positions requiring 100% on-site presence).