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About the role
Key responsibilities & impact- Lead, develop and inspire a multidisciplinary design team (UX, UI, Research, Content and Design System), fostering a culture of excellence, collaboration and continuous improvement;
- Establish and evolve the strategic design vision for digital channels, aligned with business objectives and Sicredi's value proposition;
- Implement and operationalize the DesignOps discipline, structuring processes, tools, rituals and metrics that ensure smooth flow from idea conception to experience delivery;
- Ensure integration between design and development streams, providing predictable delivery cycles, end-to-end quality and scalability;
- Act as guardian of Sicredi's design principles, defining guidelines, standards and references to guide all areas involved in building experiences;
- Lead the evolution and governance of the corporate Design System, ensuring adoption, consistency and scalability within a federated development model;
- Establish criteria and mechanisms for Design Quality Assurance, ensuring standardization and excellence even with different business areas contributing to the channels' evolution;
- Define and monitor experience indicators (NPS, CSAT, usability, journey efficiency) and design maturity metrics, supporting decisions with data and evidence;
- Institutionalize user research practices, prototyping and hypothesis validation as the basis for product decision-making;
- Coordinate with leaders in Product, Technology, Marketing, Customer Service and Business to ensure strategic alignment and prioritization driven by member experience;
- Identify opportunities for innovation in the digital experience by tracking market trends, consumer behavior and emerging technologies;
- Serve as a technical and leadership reference in design, mentoring professionals and strengthening Sicredi's design community.
Requirements
What you’ll need- Proven experience leading design teams for high-complexity, large-scale digital products with significant impact;
- Demonstrated track record in structuring and operationalizing DesignOps, including definition of processes, tools, governance, metrics and culture;
- Experience creating, evolving and governing corporate Design Systems, preferably in federated environments or with multiple consuming teams;
- Strong command of UX fundamentals, UI, information architecture, interaction design, accessibility and usability;
- Strategic mindset with experience building a design vision, roadmap and narrative for executive leadership;
- Experience conducting user research, fluent in both qualitative and quantitative methods;
- Data-driven orientation with the ability to define, track and communicate experience and design maturity metrics;
- Experience working in agile environments and closely collaborating with Product, Engineering and Business teams;
- Proven stakeholder management skills, with the ability to coordinate and influence at different organizational levels;
- Experience developing people and forming high-performance teams, with a focus on diversity, inclusion and career growth;
- Systems thinking, collaborative attitude and a focus on sustainable outcomes;
- Bachelor's degree in Design or related fields; postgraduate studies will be considered a plus;
- Preferred: prior experience in the financial sector or regulated institutions; experience with products serving large user bases; familiarity with emerging technologies applied to experience (generative AI, conversational design).
Benefits
Comp & perks- Fixed 14th and 15th salaries
- Profit-sharing (based on seniority)
- Health and dental plans with no co-pay
- Well-being programs via Wellhub (formerly Gympass), including Nutrition, Psychology, Occupational Health, Massage, Running groups and local gym access;
- Meal allowance and food voucher — flexible allocation between meal/food cards, with no co-pay;
- Extended maternity and paternity leave;
- Childcare or nanny allowance for children up to 6 years and 11 months;
- Support for children with disabilities, no age limit;
- Life insurance;
- Private pension plan up to 8% of salary;
- Training platform — Sicredi Aprende, offering a variety of courses;
- 40-hour work week — using a time bank system;
- Remote work allowance (except for positions requiring 100% on-site presence).
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
DesignOpsUXUIinformation architectureinteraction designaccessibilityusabilityuser researchdesign maturity metricscorporate Design Systems
Soft Skills
leadershipstakeholder managementcollaborative attitudestrategic mindsetmentoringfocus on diversityfocus on inclusionfocus on career growthsystems thinkinginnovation
Certifications
Bachelor's degree in Designpostgraduate studies