Mid-Level Data Analyst – Focus on Marketing Intelligence

Sicredi

Data Analyst in Marketing Intelligence at Sicredi, focusing on CRM analysis and reporting operational performance with data-driven insights.

Posted 6/8/2026full-timePorto Alegre • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

PySparkPythonSQL

About the role

Key responsibilities & impact

Lead analyses of relationship and conversion journeys, evaluating the impact of CRM communications throughout the customer lifecycle.
Measure and monitor the performance of CRM flows and campaigns (e.g., delivery rate, open rate, click-through, conversion, retention, reactivation), linking communication efforts to outcomes.
Analyze results of multichannel journeys (email, SMS, WhatsApp, push, web/app), understanding synergies, overlaps and moments of impact.
Explore customer behavior by segments, cohorts and journey stages (engagement, recurrence, propensity, churn), supporting refinement of strategies and hypotheses.
Support analyses of CRM tests and experiments (A/B tests, control groups, holdout), interpreting results and generating actionable recommendations.
Ensure quality and consistency in the measurement of events, conversions and metrics used in CRM and journey analysis.
Support the definition and validation of success metrics for flows, campaigns and automated journeys.
Work with digital analytics and product data to connect CRM interactions with web and app behavior.
Collaborate with teams to advance understanding of attribution, incremental impact and measurement limitations.
Build and maintain CRM and journey dashboards in Power BI, focused on decision-making (performance of flows, campaigns, channels and segments).
Ensure sound analytical modeling for BI (appropriate granularity, well-defined metrics, performance and governance).
Translate data into insights, narratives and clear recommendations, supporting strategic decisions on communication, prioritization and next steps.
Partner with CRM, Marketing, Growth, Product and Data teams, aligning metrics, definitions and analytical priorities.
Contribute to standardization of metrics, documentation and measurement best practices.
Support routines for continuous performance monitoring and evolution of journeys.

Requirements

What you’ll need

Advanced SQL (CTEs, window functions, complex joins, building analytical tables, validations and performance tuning).
Experience with Power BI (modeling, measures and visualization).
Strong data storytelling and analytical visualization skills.
Experience analyzing campaigns, journeys or CRM communications.
Experience in conversion, retention and impact analysis by journey stage.
Understanding of digital journeys and customer behavior (web and app).
Behavioral competencies:
Investigative, analytical mindset: understands results and probes the "why".
Strong organization, prioritization and autonomy to lead end-to-end analyses.
Collaborative communicator: turns complex data into clear, actionable decisions.
Differentials:
Experience with analytical environments in Databricks.
Python and/or PySpark for analyses and automations.
Experience with experiments and A/B testing, control groups and interpreting incremental impact.
Knowledge of CRM analytics: segmentation, activation, engagement, retention, LTV and churn.
Understanding of attribution, tracking and measurement biases.

Benefits

Comp & perks

14th and 15th fixed salaries.
Profit-sharing / results participation (according to seniority).
Health and Dental plans with no copayment.
Wellness programs via Wellhub (formerly Gympass): Nutrition, Psychology, Occupational Health, Massage, running groups and local gym access.
Food and Meal allowances – flexible percentage allocation across benefit cards, no copayment.
Extended maternity and paternity leave.
Childcare or nanny assistance for children up to 6 years and 11 months.
Assistance for children with disabilities, no age limit.
Life insurance.
Private pension plan up to 8% of salary.
Training platform – Sicredi Aprende, with a variety of courses.
40-hour workweek – using a time bank system.
Remote work allowance (except for positions requiring 100% on-site presence).

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLPower BIPythonPySparkA/B testinganalytical modelingdata visualizationCRM analyticsconversion analysisretention analysis

Soft Skills

analytical mindsetorganizationprioritizationautonomycollaborative communicationdata storytellinginvestigative skillsactionable decision-makingstrategic thinkingcontinuous performance monitoring