Marketing Intelligence Specialist – Product Focus

Sicredi

Specialist in Data Analysis focused on Marketing at Sicredi, transforming data into actionable insights for various teams. Engage in marketing strategies and performance evaluation.

Posted 5/22/2026full-timePorto Alegre • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Analyze end-to-end funnels (digital and physical), covering stages such as:
attraction and acquisition
engagement and consideration
conversion
contracting / activation
retention and recurrence
Identify frictions in the funnel, bottlenecks and optimization opportunities, considering typical marketing variables such as channel, campaign, creative, audience and targeting.
Evaluate the performance of initiatives and campaigns throughout the journey, connecting investment, costs (CPC, CPA, etc.), conversion and business outcomes.
Help build and track key marketing metrics, such as conversion rates, channel efficiency and lead quality.
Generate actionable hypotheses for campaign and journey optimization.
Integrate digital journey data (web/app) with physical and relationship channels, ensuring a complete view of the impact of marketing actions.
Support assisted conversion analyses, considering multiple touchpoints and an omnichannel journey.
Contribute to attribution discussions, understanding the limitations of traditional models (e.g., last-click) and their impact on marketing decision-making.

Requirements

What you’ll need

SQL (CTEs, window functions, joins, building analytical tables).
Experience with Power BI (modeling, metrics and visualization).
Experience with funnel analysis and marketing metrics (acquisition, conversion, retention).
Hands-on experience in a marketing context (digital or omnichannel), with an understanding of digital analytics and the customer journey (events, conversions, tracking).

Benefits

Comp & perks

14th and 15th fixed salaries
Profit-sharing (based on seniority)
Health and dental plans with no copayment
Wellness programs with Wellhub (formerly Gympass), nutrition, psychology, occupational health, massage, running group and local gym
Meal and food allowance – flexible percentage allocation between meal and food cards, no copayment
Extended maternity and paternity leave
Childcare or nanny allowance for children up to 6 years and 11 months
Support for children with disabilities, no age limit
Life insurance
Private pension plan up to 8% of salary
Training platform – Sicredi Aprende, offering various courses
40-hour workweek – using a time bank system
Remote work allowance (except for positions requiring 100% on-site presence)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLCTEswindow functionsjoinsanalytical tablesfunnel analysismarketing metricsdigital analyticscustomer journeytracking

Soft Skills

analytical thinkingproblem-solvingcommunicationcollaborationhypothesis generation