Marketing and Content Coordinator

Sicredi

Marketing Coordinator leading content strategy and governance across channels for Sicredi. Ensuring alignment and execution with business objectives and stakeholder priorities in a hybrid work setup.

Posted 4/27/2026full-timePorto Alegre • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Lead tactical content planning (social media, website and blog), structuring calendars, priorities and deliverables with narrative coherence and efficiency.
Work in partnership with Planning and Strategy to define and maintain editorial guidelines (territories, audiences, tone and key messages).
Define formats, approaches and distribution of content by channel, aligning brand/product objectives with business needs.
Integrate cross-channel operations (social media, website/blog and media), connecting Always On, campaigns and specials to increase asset reuse and standardize workflows with systemic efficiency.
Lead and develop the content team, assigning workloads, monitoring quality and deadlines, and fostering technical growth and best practices.
Establish content governance with internal areas and partners (rituals, SLAs and approval flows), ensuring alignment and timely decisions.
Orchestrate the interface with media/brandformance, influencer and site technical teams, ensuring clear briefs, execution monitoring and synergy for performance and target achievement.
Monitor content and channel KPIs, analyze results, identify opportunities and implement continuous optimizations.
Ensure the evolution of SEO/GEO and topical and domain authority, defining content guidelines, supporting the use of tools and monitoring deliverables with a medium- and long-term perspective.
Ensure the sustainability of the content operation by sizing demand and team capacity, organizing processes and maintaining quality standards in deliveries.

Requirements

What you’ll need

Education: Bachelor's degree (preferably in Communication, Marketing, Journalism, Advertising or related fields).
Technical knowledge: strategy and tactical planning of digital content; content management for social media, website and blog; SEO/GEO, topical authority and domain authority; performance analysis and content KPIs; project management, processes and editorial workflows; experience with brand, product and special campaigns; integration with paid media, influencer marketing and brandformance.
Competencies: strategic vision with strong execution capabilities; leadership, organization and prioritization; clear communication and the ability to coordinate with multiple stakeholders; analytical mindset, data- and results-oriented; ownership and systemic thinking.

Benefits

Comp & perks

Fixed 14th and 15th salaries.
Profit-sharing (based on seniority).
Health and dental plans with no co-payment.
Well-being programs with Wellhub (formerly Gympass), including Nutrition, Psychology, Occupational health services, Massage, running groups and local gym access.
Meal and food allowances – flexible percentage allocation between meal and food cards (VA/VR), with no co-payment.
Extended maternity and paternity leave.
Childcare or nanny allowance for children up to 6 years and 11 months.
Support for children with disabilities, no age limit.
Life insurance.
Private pension plan up to 8% of salary.
Training platform – Sicredi Aprende, with a variety of courses.
40-hour workweek – using a time bank system.
Remote work allowance (except for positions that are 100% on-site).

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content planningeditorial guidelinesSEOGEOperformance analysiscontent KPIsproject managementeditorial workflowsinfluencer marketingbrandformance

Soft Skills

strategic visionexecution capabilitiesleadershiporganizationprioritizationclear communicationanalytical mindsetdata-orientedresults-orientedsystemic thinking

Certifications

Bachelor's degree in CommunicationBachelor's degree in MarketingBachelor's degree in JournalismBachelor's degree in Advertising