Customer Success Manager, Ad Sales
Spotify
Department Manager, Marketing and Campaign Communication
Siam Makro Public Company Limited
full-time
Posted on:
Origin: • 🇹🇭 Thailand
Visit company websiteJob Level
SeniorLead
About the role
- Lead the development of Makro and Makro PRO’s commercial campaigns’ communication by crafting impactful customer-facing messages.
- Develop integrated content and creative assets with content and design teams.
- Drive channel strategy together with the media team, including hands-on media operation and optimization.
- Ensure all content and creative assets are rooted in customer insights and data, delivering relevance and engagement across digital and offline channels.
- Manage campaign timelines, budgets, and cross-functional collaboration under tight deadlines while maintaining high execution standards.
- Conduct customer research and leverage data to inform content, creative direction, and media channel strategy.
- Build and maintain strong relationships with internal stakeholders and external partners to deliver impactful campaigns.
- Measure, analyze, and report communication effectiveness, continuously optimizing for ROI and customer impact.
- Drive end-to-end integrated marketing communication from concept creation to media execution and performance tracking.
Requirements
- Bachelor’s degree in Communications, Marketing, Advertising, or Business preferred.
- Minimum 7–8 years of proven experience in marketing communication, campaign management, advertising agency, or retail/e-commerce business.
- Strong background in both content creation/management and media strategy/operations, with a deep understanding of the media ecosystem.
- Skilled at translating customer data and insights into creative communication strategies.
- Strong project management capability: able to plan, multi-task, and manage time under pressure.
- Familiar with digital marketing tools, media platforms, and performance measurement.
- Proactive, collaborative, and adaptable to fast-moving environments.
- Excellent communication and presentation skills (Thai & English preferred).
