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Associate Director, Paid Media – Growth
SiaAssociate Director managing paid media strategy and execution for B2C and B2B clients. Collaborating with teams to drive growth across multiple digital channels and platforms.
About the role
Key responsibilities & impact- Own day-to-day strategy and management oversight across channels including Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube) for a portfolio of B2C and B2B clients — directly building, launching, optimizing, and reporting on campaigns in-platform, with oversight of programmatic activity executed by a dedicated in-house lead.
- Collaborate with the Creative Performance and Creative teams to brief, test, and adapt messaging and creative for the US and international markets which may include broader North America, Africa, LATAM, EU, and APAC.
- Serve as a senior client-facing voice: present strategies, account growth narratives, and forecasts to senior client stakeholders.
- Set clear expectations when strategy shifts are required, before, during, and after execution.
- Develop growth roadmaps that sequence channel investment across paid, identify new acquisition and LTV opportunities, and partner with CRO and analytics to connect paid into landing page and on-site conversion improvements across the funnel.
- Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions and anticipate performance against KPIs.
- Lead the team on attribution, measurement frameworks, and testing programs that connect paid media to business outcomes.
- Stay ahead of platform changes, attribution shifts, and martech innovation, including AI tools, applying best practices across the portfolio.
Requirements
What you’ll need- 8+ years of paid media experience, with hands-on proficiency across Meta, TikTok, YouTube, Google Ads, and Microsoft Ads; hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk) a plus.
- Senior practitioner who drives growth across paid channels rather than depth in a single one — still in-platform regularly, comfortable owning campaign builds, optimizations, and reporting directly across Search and Social, not just guiding others' work.
- Experience managing paid media for both B2C and B2B clients.
- International campaign experience, with comfort adapting strategy across regional markets; familiarity with Africa, the Philippines, LATAM, EU, or APAC a plus.
- Working knowledge of programmatic platforms sufficient to provide oversight (hands-on execution not required).
- Strong analytical toolkit — attribution modeling, GA4, dashboards, forecasting, and scenario planning.
- Familiarity with CRO, landing page optimization, and on-site measurement — able to partner with CRO and analytics teams to connect paid performance to full-funnel outcomes.
- Proven ability to develop and present executive-ready growth narratives, performance stories, and forecasts to senior client stakeholders.
- Strong communicator, particularly around explaining strategy changes and setting expectations with clients.
- Agency or performance marketing background preferred.
Benefits
Comp & perks- 🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Sia Website LinkedIn All Job Openings 1001 - 5000 employees 🤝 B2B 🤖 Artificial Intelligence 💰 Private equity on 2025-01 B2B
- Artificial Intelligence Sia is a global management consulting group born digital that specializes in strategy, management consulting, and AI-driven transformation. The firm combines consulting, creative services, and AI solutions (Sia Experience, Sia AI, Sia Studio) to help large enterprises scale digital and generative AI initiatives, optimize operations, and improve customer experience. With ~3,000 consultants across 19 countries, Sia serves blue‑chip and big‑tech clients across multiple sectors including banking, telecommunications, automotive, healthcare, media, and government. Associate Director, Paid Media – Growth Job not on LinkedIn 🔥 5 minutes ago 🗽 New York – Remote 💵 $100 - $125 / hour ⏳ Contract/Temporary 🟠 Senior 📈 Performance Marketing 🦅 H1B Visa Sponsor Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
- Own day-to-day strategy and management oversight across channels including Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube) for a portfolio of B2C and B2B clients — directly building, launching, optimizing, and reporting on campaigns in-platform, with oversight of programmatic activity executed by a dedicated in-house lead.
- Collaborate with the Creative Performance and Creative teams to brief, test, and adapt messaging and creative for the US and international markets which may include broader North America, Africa, LATAM, EU, and APAC.
- Serve as a senior client-facing voice: present strategies, account growth narratives, and forecasts to senior client stakeholders.
- Set clear expectations when strategy shifts are required, before, during, and after execution.
- Develop growth roadmaps that sequence channel investment across paid, identify new acquisition and LTV opportunities, and partner with CRO and analytics to connect paid into landing page and on-site conversion improvements across the funnel.
- Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions and anticipate performance against KPIs.
- Lead the team on attribution, measurement frameworks, and testing programs that connect paid media to business outcomes.
- Stay ahead of platform changes, attribution shifts, and martech innovation, including AI tools, applying best practices across the portfolio. 🎯 Requirements
- 8+ years of paid media experience, with hands-on proficiency across Meta, TikTok, YouTube, Google Ads, and Microsoft Ads; hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk) a plus.
- Senior practitioner who drives growth across paid channels rather than depth in a single one — still in-platform regularly, comfortable owning campaign builds, optimizations, and reporting directly across Search and Social, not just guiding others' work.
- Experience managing paid media for both B2C and B2B clients.
- International campaign experience, with comfort adapting strategy across regional markets; familiarity with Africa, the Philippines, LATAM, EU, or APAC a plus.
- Working knowledge of programmatic platforms sufficient to provide oversight (hands-on execution not required).
- Strong analytical toolkit — attribution modeling, GA4, dashboards, forecasting, and scenario planning.
- Familiarity with CRO, landing page optimization, and on-site measurement — able to partner with CRO and analytics teams to connect paid performance to full-funnel outcomes.
- Proven ability to develop and present executive-ready growth narratives, performance stories, and forecasts to senior client stakeholders.
- Strong communicator, particularly around explaining strategy changes and setting expectations with clients.
- Agency or performance marketing background preferred. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Performance Marketing Manager 🕒 3 days ago Lecram Marketing 1 - 10 ☁️ SaaS 🤝 B2B Website LinkedIn All Job Openings Performance Marketing Manager developing creative strategies and managing marketing campaigns for a fast-growing online marketing agency in the organic sector. Overseeing client support and project management tasks. 🇺🇸 United States – Remote ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📈 Performance Marketing 🗣️🇩🇪 German Required Demand Generation Specialist 🕒 4 days ago Kalungi 51 - 200 🤝 B2B ☁️ SaaS Website LinkedIn All Job Openings Demand Generation Specialist at Kalungi executing digital marketing strategies for B2B SaaS clients. Managing campaigns across various digital channels and reporting performance outcomes to clients. 🇺🇸 United States – Remote 💵 $16k - $18k / hour ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📈 Performance Marketing 🦅 H1B Visa Sponsor Senior Paid Demand Generation Specialist, B2B SaaS 🕒 May 6 RedTrack.io 11 - 50 ☁️ SaaS 🤝 B2B 🔌 API Website LinkedIn All Job Openings Senior Paid Demand Generation Specialist leading B2B SaaS acquisition strategy through paid ads. Successful collaboration across teams to optimize demand generation and enhance pipeline growth. 🇺🇸 United States – Remote ⏳ Contract/Temporary 🟠 Senior 📈 Performance Marketing Paid Media Manager – Contract 🕒 May 6 Movement Strategy 51 - 200 📱 Media Website LinkedIn All Job Openings Paid Media Manager executing TikTok and Meta paid social campaigns for a non-profit launch. Leading creator content and paid media integration in a fully remote team. 🇺🇸 United States – Remote 💵 $55 / hour ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📈 Performance Marketing Senior Creative, Paid Social 🕒 May 5 Ro 201 - 500 Website LinkedIn All Job Openings Contract Senior Creative responsible for performance-driven paid social content at Ro. Shaping creative execution and engaging users across various social platforms. 🇺🇸 United States – Remote ⏳ Contract/Temporary 🟠 Senior 📈 Performance Marketing 🦅 H1B Visa Sponsor View More Performance Marketer Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs
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Hard Skills & Tools
paid mediacampaign optimizationattribution modelingforecastingscenario planninglanding page optimizationprogrammatic advertisinganalytical toolkitB2C marketingB2B marketing
Soft Skills
strong communicatorclient-facingstrategic thinkingteam leadershippresentation skillsadaptabilitycollaborationexpectation managementnarrative developmentanalytical thinking