Account Executive – Account Management, New Business, Commerce Media

ShyftLabs

Account Executive at Carter focusing on account management and new business development in commerce media. Building strategic relationships and optimizing media campaigns for retailers and brands.

Posted 5/27/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $60,000 - $99,000 per yearWebsite

About the role

Key responsibilities & impact

Own and grow a portfolio of strategic accounts across retail media, commerce media, brand, and agency relationships, driving net revenue retention and expansion.
Serve as a trusted advisor and strategic partner to key client stakeholders on commerce media strategy, onsite and offsite activation, closed-loop measurement, and AI-driven optimization.
Lead structured business reviews, joint account planning, and executive-level performance conversations that surface and close upsell and expansion opportunities.
Partner cross-functionally with solutions consulting, product, and engineering to ensure clients are hitting their goals and are positioned to scale on the platform.
Translate client goals into new use cases and roadmap features across Carter’s platform, including unified activation, optimization, reporting, and measurement capabilities.
Prospect, develop, and close net-new opportunities with retailers building commerce media networks, brands seeking unified cross-channel activation, and agency partners managing commerce media at scale.
Own the full enterprise sales cycle: from targeted outreach and discovery through technical scoping, commercial proposal, negotiation, and close.
Build a strong, qualified pipeline through outbound prospecting, industry events, strategic referrals, and existing network relationships.
Lead RFP responses and tailored discovery-to-proposal processes, connecting Carter’s capabilities to measurable commercial outcomes for each prospect.
Represent Carter externally as a category expert across meetings, events, and industry conversations; helping shape how the market understands the commerce media OS opportunity.
Partner closely with product, solutions consulting, data/analytics, and leadership to deliver exceptional client outcomes and an excellent pre- and post-sale experience.
Bring structured market intelligence into the organization; competitive dynamics, buyer objections, emerging use cases; to inform product priorities, positioning, and GTM strategy.
Maintain rigorous pipeline hygiene: accurate CRM records, revenue forecasting, and account plans with clear next steps and rationale.
Help Carter scale its commercial motion by contributing ideas, feedback, and best practices as the team grows.

Requirements

What you’ll need

4+ years of experience in a client-facing commercial role (sales, account management, business development) with demonstrated ability to both expand accounts and close new business.
Deep domain knowledge in retail media, commerce media, adtech, or programmatic: you understand how retailers monetize audiences, how brands plan media across RMNs and DSPs, and how agencies navigate both.
Proven track record of managing complex, multi-stakeholder sales cycles and exceeding revenue targets in a competitive adtech or media technology environment.
Strong executive presence and communication skills: you can simplify a complex technical product story for a CMO, a Head of Retail Media, or a VP of Monetization with equal confidence.
Excited to help build a category-defining company at the earliest stage: you’re energized by ambiguity, ownership, and the opportunity to leave fingerprints on how this company scales.

Benefits

Comp & perks

At Carter, base salary is just one component of our competitive total compensation package.
Note: This is a primarily hybrid role with flexibility for remote work.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

salesaccount managementbusiness developmentpipeline managementrevenue forecastingRFP responsestechnical scopingnegotiationcommercial proposalclosed-loop measurement

Soft Skills

communication skillsexecutive presencestrategic thinkingclient relationship managementcross-functional collaborationproblem-solvingadaptabilityleadershippresentation skillsmarket intelligence