Shutterfly

Performance Marketing

• Lead the design, launch, and optimization of paid search campaigns across Google Ads, Microsoft Ads, YouTube, and Demand Gen
• Manage pacing, bids, budgets, and audience targeting to exceed KPIs such as revenue, ROAS, and efficiency goals
• Translate brand objectives and complex subject matter into effective, measurable paid search strategies
• Analyze performance using platforms such as Google Analytics, Looker, and Domo to uncover trends and deliver actionable insights
• Present campaign performance, insights, and strategic recommendations to clients and internal stakeholders
• Partner with third-party vendors to ensure seamless execution and integration
• Develop structured testing agendas including bidding strategies, ad copy, landing pages, and audience segmentation
• Collaborate with Paid Social, Media Strategy, and Analytics teams to deliver cross-channel consistency
• Stay ahead of SEM industry trends, automation tools, and platform updates to drive campaign innovation
• Provide guidance and mentorship to junior team members as needed

Senior Manager, Paid Search

Social Media Manager

• Sets high strategic and creative standards and inspires others to be curious and pioneers in thinking about new ways to activate across social media on behalf of our clients
• Craft strategic internal, creative assignment briefs
• Has a point of view on all major social media platforms
• Experience with end-to-end execution of Facebook, Instagram, Twitter and LinkedIn paid campaigns
• Enjoys analyzing data to uncover insights
• Inputs on regular reports on performance and knows when to recommend a shift in strategy
• Has fundamental understanding, or interest in learning and implementing, rules around healthcare/products on social channels
• Able to move seamlessly from brand to brand as needs arise
• Participate in strategic and tactical meetings with clients and account management to develop meaningful programs that reflect client needs
• Establish relationships and present social media strategy recommendations to clients
• Partners and communicates clearly with supervisors, creative team, project managers and account counterparts to ensure social media strategy and execution delivers quality work
• Can lead the discussion surrounding social media materials in status calls without senior support, as needed
• Participates in new business initiatives and organic growth opportunities
• Demonstrate the ability to develop strategies that meet client objectives and overarching program goals

Senior Manager, Paid Search

Senior Social Media Strategist