Senior Marketing Manager – Global Strategic Partnerships

Shure Incorporated

Senior Marketing Manager developing strategic marketing partnerships at Shure. Focusing on co-marketing initiatives and collaboration with cross-functional teams.

Posted 5/21/2026full-timeNiles • Illinois • 🇺🇸 United StatesSenior💰 $132,400 - $225,100 per yearWebsite

About the role

Key responsibilities & impact

Responsible for the partnership vision for the E&C Small and Large Scale verticals, through identifying key brand & influencer partners to deliver commercial and creative partnerships
Manages the development of global messaging and marketing communications assets for assigned new products or strategic marketing initiatives
Work closely with global marketing leads to define communication objectives and campaign asset needs
Partners with regional marketing teams to leverage local Influencer talent pools and agency relationships, understand local marketing needs and define go-to-market toolboxes to deploy global campaigns locally, leverage efficiency and maximize results
Optimizes framework and guidance to orchestrate regional activations, and ensure they are in line with the Shure vision, & impact business objectives in a measurable way
Actively seeks opportunities to further develop in-depth product and customer knowledge (including training, attending trade shows, visiting key customers, etc.)
Ensure influencer partners, both short-term (seeding) and long term (deliverables agreed over 1 year period under contract / with 3rd party brands) are in place for future product launches
Collaborates with product teams to translate product features into relevant user benefits and define value propositions
Work with Strategy and Innovation and Corporate Development teams for the marketing executional plans on future partnerships ie. SDK/API Integration and other Technology Partnerships (as applicable)
Interfaces with product development teams to manage the timing and process for product photography, specifications, and graphic packaging
Analyze results and develop dashboards with Performance Marketing/Marketing Operations to track specific KPI and digital metrics for partnerships and advertising
Manages outside agencies in the development and execution of marketing assets such as photography, copy, print materials, and other tools
Work with internal cross-functional teams such as Web, Social Media, Creative Services, Public Relations, Artist Relations and others as needed to ensure coordination of efforts for marketing, partnership and campaign initiatives related to partnerships and E&C Small- and Large-Scale
Provides thought leadership around the marketing and partnerships process and innovative marketing methods across the web, social media, events, etc.
Seeks out both internal and external thought leadership opportunities.to complement traditional communication platforms.
Identifies opportunities to recommend research to better inform partners and inspire marketing communications decisions that are fact-based.
Ensures the faithful execution of the Shure Brand Guidelines in all communication materials.
Involved in internal Global Marketing organization activities as assigned

Requirements

What you’ll need

Degree or equivalent relevant marketing experience, ideally in CPG, Luxury goods, Technology, Audio or Software
Minimum 7 years of experience in marketing or marketing communications and at least 1 year of management responsibility
An interest in, and knowledge of brand marketing, strategy and partnerships
Significant project management experience with the demonstrated ability to manage multiple projects at the same time
Experience in global or international roles preferred
Superior business writing and presentation skills
Ability to prepare executive-level documents and project confidence when presenting to any audience
Strong interpersonal skills with the ability to lead cooperative efforts and facilitate constructive discussion among a wide range of cross-functional partners
Experience in marketing pipeline generation, including managing campaigns from concept to ROI analysis
Knowledge of, and interest in target markets including Musicians, Podcasters, Streamers, and Videographers
Regularly exhibits a high level of attention to detail in their work activities
Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors
Creative mind, and ability to manage and oversee multiple creative projects
Digital Certifications in Salesforce, Google Analytics, Google Adwords is a plus
Excellent written skills & proficiency with MS Word, Excel & PowerPoint
Applicants for this position must be currently authorized to work in the United States on a full-time basis.

Benefits

Comp & perks

Comprehensive healthcare
Mental health plans
Retirement savings plans
Generous paid time off programs
Employee discounts
Professional development opportunities
Work-life balance initiatives
Employee recognition programs
Volunteering/community involvement opportunities

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing communicationsproject managementcampaign managementdigital marketingROI analysisbrand marketingstrategy developmentinfluencer marketingproduct photographyKPI analysis

Soft Skills

interpersonal skillsleadershippresentation skillsattention to detailcreative thinkingcollaborationcommunicationfacilitationproblem-solvingstrategic thinking