Sales Director – Channel Sales

Shure Incorporated

Sales Director leading strategies for Shure’s North American Sales organization. Overseeing sales performance and channel partner collaboration for business growth.

Posted 5/13/2026full-timeNiles • Illinois • 🇺🇸 United StatesLead💰 $157,500 - $283,500 per yearWebsite

About the role

Key responsibilities & impact

Responsible for attaining sales objectives for the United States and Canada
Monitors territory profit margins, and plans accordingly to meet or exceed goals
Establishes strategic plans to achieve and exceed annual sales goals across all of Shure’s product lines through oversight of a team of independent manufacturer’s representative organizations and distributors
Measures team performance to that plan using key performance indicators, coaching them on adding value to end-user experiences
Direct management of key accounts, developing and executing a progressive business plan based on a strong understanding of our end-user needs that aligns with brand strategy
Develops a detailed knowledge of key accounts and maintains personal contact with key dealers
Reviews dealer programs with performance versus goal identifies areas of concern and success and proposes action plans to improve performance
Represents the sales organization on internal projects that advance our business objectives and lead special sales projects
Oversees efforts to establish strategic channel sales plans to achieve annual sales quotas for each product line
Partners with other sales functions to develop and implement an effective schedule of internal and external sales and team meetings, promotional product planning, trade shows, clinics, business meetings and collaborative efforts cross-functionally
Works closely with sales teams to increase meaningful exposure of Shure products and the Shure brand
Plans and monitors expense budgets according to fiscal year objectives

Requirements

What you’ll need

Bachelor’s degree in Business or related field
MBA or Graduate coursework desirable
Minimum of 15 years of experience in sales leadership
Minimum 7 years of people management experience
Experience in professional audio or audiovisual industry is desirable
Working knowledge of the modern retail landscape in assigned territories
Experience with Salesforce or CRM/CSP is a plus
Able to lead cooperative efforts among members of project teams
Collaborative and consultative skills to influence others across several functional areas
Able to interact with executive leaders and management on matters concerning functional areas, divisions, and/or customers
Shows strong thought leadership
Excellent communication skills, both verbal and written
Self-motivated and organized, with excellent follow-up
Ability to work both as part of a team and independently
Ability to travel 50% of the time

Benefits

Comp & perks

Comprehensive healthcare
Mental health and retirement savings plans
Generous paid time off programs
Employee discounts
Professional development opportunities
Work-life balance initiatives
Employee recognition programs
Volunteering/community involvement opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales leadershippeople managementstrategic planningkey performance indicatorsbusiness planningchannel salesproject managementCRMSalesforceaudio industry knowledge

Soft Skills

collaborative skillsconsultative skillscommunication skillsthought leadershipself-motivatedorganizational skillsteamworkindependenceinfluencing skillscooperative leadership

Certifications

Bachelor’s degree in BusinessMBA or Graduate coursework