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Marketing Specialist II
Shure IncorporatedMarketing Specialist II coordinating product launches and campaigns for Shure’s Collaboration & Conferencing portfolio. Role includes collaboration with European teams and managing marketing activities.
About the role
Key responsibilities & impact- Coordinating European product launches, including defining launch strategies, aligning messaging, and ensuring a unified, streamlined approach with global and regional stakeholders from Product Management, Global Marketing, Sales, and other cross‑functional teams.
- Identifying and defining required marketing assets (e.g., messaging, visuals, videos, web content, sales tools) to support launch strategies and regional campaign rollouts. You will ensure assets are delivered on time and meet the needs of local teams.
- Leading the regional execution of global campaigns, working closely with global marketing teams to localize messaging, coordinate timelines, and ensure campaign elements are relevant for European markets.
- Collaborating with European marketing teams to plan and coordinate marketing activities and product specific initiatives, ensuring alignment with market needs and sales priorities.
- Driving process development and improvement, establishing and refining internal workflows within Europe to support launch activities, improving collaboration with global teams, and ensuring more efficient planning and execution.
- Planning and coordinating marketing activities for European trade shows, including creation of communication plans, promotional activities, launch announcements, and coordination of deliverables across teams.
- Ensuring consistent communication and information flow between global and regional stakeholders, supporting transparency, readiness, and aligned execution across teams.
Requirements
What you’ll need- Bachelor’s degree in Marketing / Communication / Business Administration or related field
- Minimum 3 years of experience in marketing, communications, or related field
- Experience in the AV conferencing and UC/IT industry is a plus
- Team player, collaborative, multi tasking, self motivated with high energy, open mind initiative, detailed oriented and analytical
- Ability to work on numerous projects and prioritize goals while maintaining deadlines, executing on deliverables, and keeping team members informed of status
- Excellent spoken and written German and English skills
- Proficiency in Microsoft Office Products (Word, PowerPoint, Excel, Teams, Loop etc.)
- Ability to travel.
Benefits
Comp & perks- Flexible work arrangements
- Opportunity for all
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketingcommunicationsproject managementlocalizationcampaign executionprocess developmentworkflow improvementasset managementtrade show planningcontent creation
Soft Skills
team playercollaborativemulti-taskingself-motivatedhigh energyopen-mindedinitiativedetail-orientedanalyticalcommunication
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationBachelor’s degree in Business Administration