Sales Development Specialist – AV/IT, Channel Partners
Shure Incorporated
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $70,000 - $118,000 per year
About the role
- Support Shure’s top strategic integrators with technical expertise, demos, and product training.
- Work closely with engineering teams at partner organizations to answer technical questions and guide solution design.
- Collaborate with procurement, marketing, sales, and engineering leadership across multiple accounts.
- Join high-visibility events (sales kickoffs, education summits, federal summits, private tradeshows, webinars) and present confidently to large audiences.
- Create compelling presentation content - leveraging tools like Copilot when needed.
- Troubleshoot technical challenges and help partners navigate Shure’s ecosystem and resources.
- Serve as a force multiplier for the Strategic Channel Leader across day‑to‑day support and major events.
- Focus on the AV/IT strategic channel accounts, executing strategic plans to identify and engage with key technical stakeholders and departments to drive new product adoptions and maintain current market share.
- Execute education programs and presentations with Account Management and field reps to increase awareness and understanding of the benefits of Company product categories.
- Support channel partner sales and design teams as a technical consultant for customer projects.
- Work closely with business leaders to align on growth opportunities.
- Responsible for co-selling and demos with channel account managers to enterprise clients.
- Anticipate customer needs and overcome competitive sales objections while positioning products against competition.
Requirements
- Bachelor’s degree in business or relevant professional field.
- Minimum 2 years of experience as a technical sales account professional beyond entry level
- comprehensive technical knowledge of AV principles and UC technology and products.
- Market experience in AV integration, UC, IT, broadcast, and/or production a plus.
- The following certifications are a plus: Microsoft Teams Rooms Solution Sales Professional and Certified Microsoft Teams Rooms Technical Solutions Professional.
- Working knowledge of AI Productivity tools such as Copilot are a plus.
- Demonstrates good judgment.
- Excellent communication and presentation skills.
- Ability to handle multiple assignments.
- Detail-oriented, professional, ambitious, well-organized, and good time management skills.
- Positive attitude, team-oriented, self-starter who can work alone and collaboratively to achieve goals.
- Knowledge of CRM-related applications and marketing automation applications.
- Ability to travel 50% of the working days.
- Occasional visits to Niles HQ or other regional Shure offices for training and education.
Benefits
- comprehensive healthcare
- mental health and retirement savings plans
- generous paid time off programs
- employee discounts
- professional development opportunities
- work-life balance initiatives
- employee recognition programs
- volunteering/community involvement opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
AV principlesUC technologytechnical salessolution designproduct trainingtroubleshootingpresentation skillscustomer project supportstrategic planningmarket share maintenance
Soft Skills
excellent communicationpresentation skillsdetail-orientedtime managementteam-orientedself-startergood judgmentambitiouswell-organizedability to handle multiple assignments
Certifications
Microsoft Teams Rooms Solution Sales ProfessionalCertified Microsoft Teams Rooms Technical Solutions Professional