Performance Marketing

• Provide paid media coordination with an emphasis on B2B campaigns, ensuring alignment with local teams, adhering to best practices, and maintaining quality assurance of campaign set up against media plan.
• Support ongoing campaign optimizations across Search, Video, Social & Display with an emphasis on data-driven results, providing analyses of performance and documentation of results.
• Execute ad creative testing and recording results against KPI’s and performance.
• Provide ongoing analyses of campaign performance and ad landing pages leveraging dashboards, platform data, GA4 and heatmapping tools (Clarity).
• Support A/B testing & landing page optimization within SiteCore.
• Conduct competitive analyses and benchmarking.

Performance Marketing Specialist I

Marketing Lead, Paid Media

Demand Generation Manager

Growth Manager – Paid Search

Senior Paid Search Specialist