Showpo

Data & Web Analytics Lead

Showpo

full-time

Posted on:

Location Type: Remote

Location: Philippines

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Job Level

Senior

Tech Stack

BigQueryCloudJavaScriptSQL

About the role

  • Develop and deliver Showpo’s analytics roadmap across web, product and digital marketing performance.
  • Oversee the design and maintenance of a robust digital data architecture, including tagging, tracking, dashboards and reporting.
  • Champion data governance, ensuring data accuracy, privacy compliance, and high-quality insights.
  • Own end-to-end web analytics setup (GA4, GTM, BigQuery or similar, dashboarding tools).
  • Analyse on-site behaviour and user journeys to identify friction points and optimisation opportunities.
  • Lead experimentation and CRO frameworks, including A/B test design, implementation, analysis and recommendations.
  • Full ownership and GTM and governance of online tags
  • Fixing/updating tags related to ensure digital data integrity
  • Develop and refine attribution models to provide clarity on campaign and channel performance.
  • Support Marketing with forecasting, spend efficiency modelling, incrementality testing and performance deep dives.
  • Build automated dashboards and reports for business-critical KPIs across acquisition, retention, product and revenue performance.
  • Act as the analytics subject-matter expert for senior stakeholders.

Requirements

  • 5+ years experience in web analytics, data analytics, digital product analytics, or similar roles.
  • Advanced experience with GA4, GTM, BigQuery (or similar), SQL, and dashboarding tools.
  • Strong understanding of tag management & data layer
  • Strong JavaScript and HTML skills required to implement and deploy web tags (must have)
  • Experience leading platform and analytics migrations (e.g. Salesforce Commerce Cloud to Shopify), including re-tagging, data validation, and historical data reconciliation. (must have)
Benefits
  • Join an incredible team
  • Work on interesting projects and have immediate impact!
  • Exciting environment where you will have great impact
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web analyticsdata analyticsdigital product analyticsGA4GTMBigQuerySQLJavaScriptHTMLA/B testing
Soft Skills
data governancedata accuracyprivacy complianceleadershipcommunicationanalytical thinkingproblem-solvingstakeholder managementcollaborationoptimization