Product Manager, Downstream Marketing

Shoulder Innovations

Downstream Marketing, Product Manager shaping marketing strategy for innovative shoulder replacements at Shoulder Innovations. Collaborating with sales teams and optimizing product positioning in a fast-paced environment.

Posted 5/20/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Complete marketing activities to drive adoption and utilization of the shoulder arthroplasty portfolio
Develop product positioning, messaging, and value propositions
Support product trouble shooting, software updates and best practices
Analyze product performance metrics and driving data-informed decisions
Engage with customers, sales teams, and key stakeholders to gather insights
Plan and travel to industry meetings to showcase product portfolio and messaging
Own downstream marketing strategy for preoperative planning software
Develop and execute go-to-market plans to drive product adoption, utilization, and revenue growth for shoulder arthroplasty portfolio
Partner with sales leadership to create account targeting strategies and commercial playbooks
Monitor competitive landscape and identify opportunities for differentiation
Analyze product performance metrics and customer usage data to inform strategy
Support field sales teams on product features, positioning, and objection handling
Partner with clinical specialists to ensure consistent messaging and effective product demonstrations
Support key customer engagements, including product rollouts and strategic accounts
Translate complex hardware and software capabilities into customer-facing messaging

Requirements

What you’ll need

Bachelor’s degree required (MBA or advanced degree preferred)
3-6 years of experience in marketing, consulting, product management, or related fields
Strong analytical and problem-solving skills
Ability to travel approximately 20% of time
Experience supporting product launches or commercial initiatives
Experience in healthcare, medical devices, or highly regulated industries
Familiarity with product lifecycle management and marketing frameworks
Ability to thrive in a fast-paced, collaborative environment

Benefits

Comp & perks

great company culture
opportunities for professional growth
competitive wages

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product positioningmessagingvalue propositionsproduct performance metricsdata-informed decisionsgo-to-market plansaccount targeting strategiescommercial playbooksproduct lifecycle managementmarketing frameworks

Soft Skills

analytical skillsproblem-solving skillscollaborative environmentcustomer engagementstakeholder engagementcommunication skillsstrategic thinkingadaptabilityteamworkobjection handling

Certifications

Bachelor's degreeMBAadvanced degree