Senior Manager, B2B Marketing

ShopMy

Senior Manager of B2B Marketing at ShopMy driving demand generation and brand retention strategies. Responsible for building marketing functions that support agile sales and customer success teamwork.

Posted 4/22/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting
Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close
Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce
Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent
Develop a thought leadership strategy that drives both demand generation and long-term brand retention
Partner with Customer Success to support upselling efforts — building marketing programs that help CSMs expand brand accounts
Build ABM programs for our highest-priority ICP segments — from indie beauty brands to enterprise retailers

Requirements

What you’ll need

7-9 years of B2B marketing experience, ideally at a SaaS, marketplace, or platform company — demand gen background is valuable, but we're looking for someone who has operated across the full B2B marketing mix
Thought leadership & content chops — you've used content, education, and brand storytelling to drive demand and retention, not just paid ads and outbound
Proven ownership of pipeline metrics — MQLs, opportunities created, and revenue influenced
Salesforce fluency — for pipeline reporting, campaign attribution, and lead routing
Experience collaborating closely with both Sales and Customer Success — you understand both acquisition and expansion/upsell motions
Strong cross-functional communicator — can translate marketing needs into clear requirements for ops, sales, and leadership.

Benefits

Comp & perks

Medical & Dental Coverage at 70%
Equity in ShopMy
Flexible PTO
14 weeks of parental leave
Wellness & Social Stipend
Technology Stipend
Learning & Development Stipend
401k program (3% automated contribution from ShopMy!)
Wellhub Membership
Company retreats
Opportunity to monetize your influence- all employees build out a ShopMy page!
Birthday PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationlead scoringpipeline reportingMQL targetsABM programscontent marketingbrand storytellingupsellingB2B marketingpipeline metrics

Soft Skills

thought leadershipcross-functional communicationcollaborationstrategic thinkingorganizational skillsrelationship buildingproblem solvingcreativityadaptabilityanalytical skills