Director, Go-to-Market Strategy and Programs
Miro
Regional Product Marketing Associate
ShopBack
contract
Posted on:
Location Type: Office
Location: Kuala Lumpur • 🇲🇾 Malaysia
Visit company websiteJob Level
JuniorMid-Level
About the role
- Support GTM initiatives: Assist in planning and executing product launches and campaigns, ensuring smooth coordination across markets.
- Test and learn fast: Run experiments on messaging, positioning, and engagement tactics — measure outcomes and apply learnings quickly.
- Craft communications: Develop content and materials that bring product features and campaigns to life for users and merchants.
- Analyze performance: Track adoption, engagement, and campaign KPIs, generating insights that inform ongoing strategies.
- Collaborate cross-functionally: Work with Product, Marketing, and Local Market teams to align product capabilities with user needs.
- Contribute ideas: Share fresh perspectives, backed by data, to improve product positioning and storytelling.
- Shape product stories and drive adoption across diverse markets; work closely with regional stakeholders to test messaging, analyze results, and iterate quickly.
Requirements
- 1–3 years of experience in marketing, product marketing, or communications (internship experience counts).
- Strong analytical mindset — comfortable with data, dashboards, and translating numbers into insights.
- Curious and proactive, with the ability to iterate quickly and adapt to changing priorities.
- Strong written and verbal communication skills, with a flair for storytelling.
- Highly organized, detail-oriented, and able to manage multiple tasks simultaneously.
- Bonus: Experience in e-commerce, fintech, or digital consumer products.
Benefits
- Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on your performance.
- Candid, open, and collaborative culture where feedback is valued.
- Work-From-Anywhere benefit to enable you to thrive personally and professionally.
- Equal opportunity employer commitment and inclusive environment.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisKPI trackingcontent developmentcampaign executionproduct positioningexperiment designperformance analysisuser engagement measurementmarket analysiscommunication strategy
Soft skills
analytical mindsetcuriosityproactivityadaptabilitywritten communicationverbal communicationstorytellingorganizational skillsdetail-orientedmultitasking
