ShopBack

Senior Performance Marketing Associate

ShopBack

full-time

Posted on:

Location Type: Hybrid

Location: Kuala Lumpur • 🇲🇾 Malaysia

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Job Level

Senior

About the role

  • Play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding.
  • Work closely with local teams and regional stakeholders to foster strong partnerships.
  • Ensure seamless coordination and execution of marketing initiatives across countries.

Requirements

  • 3 to 5 years of hands-on experience in online paid media for App and Web products.
  • Proven track record of driving significant growth with marketing efficiency.
  • Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and network campaigns.
  • Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
  • Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
  • Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
  • Good communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
  • Self-starter with the ability to work independently, owning the problem and developing the solution.
  • AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
  • Bachelor’s degree in marketing, business, or relevant experience.
Benefits
  • Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
  • Be part of a winning team on a journey to global scale.
  • Competitive compensation based on your performance.
  • Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
  • Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
online paid mediacampaign managementmarketing efficiencydata analysisgrowth hackingmarketing strategyAI tools
Soft skills
analytical skillscommunication skillsstakeholder managementcollaborationadaptabilityself-starter