Senior Performance Marketing Associate
ShopBack
full-time
Posted on:
Location Type: Hybrid
Location: Jakarta • 🇮🇩 Indonesia
Visit company websiteJob Level
Senior
About the role
- Manage and be responsible for the performance of all relevant online marketing channels including but not limited to Meta Ads, Google Ads, TikTok Ads, and network campaigns.
- Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
- Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
- Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
- Growth hacking through constant testing to discover new marketing opportunities.
Requirements
- 3 to 5 years of hands-on experience in online paid media for App and Web products.
- Proven track record of driving significant growth with marketing efficiency.
- Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and network campaigns.
- Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
- Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
- Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
- Good communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
- Self-starter with the ability to work independently, owning the problem and developing the solution.
- AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
- Bachelor’s degree in marketing, business, or relevant experience.
Benefits
- Competitive compensation based on your performance.
- Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
- Work-From-Anywhere benefit to enable you to thrive personally and professionally.
- Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
online paid mediacampaign managementbudget planningdata analysisgrowth hackingmarketing strategyperformance optimizationlocalization strategycreative developmentmarketing efficiency
Soft skills
analytical skillscommunication skillsstakeholder managementcollaborationadaptabilityself-starterproblem-solvingdata-driven mindsetagile workingcross-cultural communication
Certifications
Bachelor’s degree in marketingBachelor’s degree in business