ShopBack

Senior Performance Marketing Associate

ShopBack

full-time

Posted on:

Location Type: Hybrid

Location: Ho Chi Minh • 🇻🇳 Vietnam

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Job Level

Senior

About the role

  • Play a pivotal role in designing and implementing online media strategies to drive growth in acquisition, retention, and branding.
  • Work closely with local teams and regional stakeholders to foster strong partnerships and ensure seamless coordination and execution of marketing initiatives across countries.
  • Manage and be responsible for the performance of all relevant online marketing channels including but not limited to Meta Ads, Google Ads, TikTok Ads, and network campaigns.
  • Collaborate with local marketing teams to deliver localized strategy: campaign and media planning, and creative development.
  • Analyze online paid media campaigns and product data to derive actionable insights for optimization purposes.
  • Responsible for budget planning and execution, aimed at maximizing marketing effectiveness.
  • Growth hacking through constant testing to discover new marketing opportunities.

Requirements

  • 3 to 5 years of hands-on experience in online paid media for App and Web products.
  • Proven track record of driving significant growth with marketing efficiency.
  • Proficient in managing campaigns across the following advertising platforms - Meta Ads, Google Ads, TikTok Ads, and network campaigns.
  • Proficient in marketing tools, including Google Analytics, Google Search Console, and Branch.io/ Appsflyer.
  • Excellent analytical skills with a data-driven mindset to interpret and act on data insights.
  • Growth hacking mentality and a holistic view of marketing strategy to discover key business opportunities.
  • Good communication skills and stakeholder management are able to work across multiple markets and cultures, collaborate easily with others, and adapt agilely.
  • Self-starter with the ability to work independently, owning the problem and developing the solution.
  • AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.
  • Bachelor’s degree in marketing, business, or relevant experience.
Benefits
  • Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
  • Be part of a winning team on a journey to global scale.
  • Competitive compensation based on your performance.
  • Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
  • Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
online paid mediacampaign managementgrowth hackingdata analysisbudget planningmarketing efficiencylocalization strategymedia planningcreative developmentperformance optimization
Soft skills
analytical skillscommunication skillsstakeholder managementcollaborationadaptabilityself-starterproblem-solvingdata-driven mindsetagilitycross-cultural communication
Certifications
Bachelor’s degree in marketingBachelor’s degree in business