Chief Marketing Officer

• Develop and execute content strategies across all social channels (Meta, TikTok, and emerging platforms) to drive engagement, awareness, and conversion.
• Lead the content creation process from concept to publication - including video editing, copywriting, and production coordination.
• Maintain a consistent brand voice, tone, and aesthetic across all content.
• Collaborate with the Social Media Lead to plan and manage content calendars aligned with campaign launches, business objectives, and key marketing moments.
• Optimise content performance through analytics and insights, leveraging data to refine creative strategies.
• Engage with communities across social platforms, responding to comments and fostering meaningful audience interactions.
• Partner with designers, photographers, videographers, and talent to deliver high-quality, on-brand creative.
• Support influencer and user-generated content initiatives where relevant, ensuring alignment with broader marketing goals.
• Collaborate with internal stakeholders (e.g. brand, partnerships, and account teams) to integrate social content within larger marketing campaigns.
• Stay across emerging social media trends, formats, and platform updates to keep ShopBack’s content fresh and relevant.
• Experiment with new ideas to increase shareability, engagement, and paid performance.

Content Marketing Executive

Marketing Executive