Our Journey
ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, with the first prototype built during a 24-hour sprint. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us.
In the CRM team at ShopBack, you’ll embark on a journey of having the liberty to manage relationships with our customers through our CRM system. You are invited to always be curious and constantly choose to pave new roads. You'll join the regional team, working collaboratively with local marketing teams to develop and implement top-notch CRM strategies to effectively connect with our customers and maintain their ongoing engagement.
Requirements
Bachelor’s degree in Marketing, Business, Data Science, Computer Science or a related field.
Minimum of 2+ years relevant experience in CRM, with a focus on app push & email marketing
Proven ability to develop and execute successful CRM strategies and tactics.
Experience with CRM platforms (e.g. Braze, Salesforce Marketing Cloud, CleverTap, MoEngage)
Experience working across APAC
Experience with segmentation strategies and data visualization tools
Prior experience with HTML, SQL, CSS, Photoshop, and other programming languages is a plus
End-to-end understanding of programmatic campaigns (e.g. data integration, dashboard building, targeting logic, campaign creation) is a plus
Project management experience, with the ability to prioritize and manage multiple projects simultaneously, is a plus
Strong analytical skills and the ability to interpret and act on data insights (using Pivot Tables, or platforms such as Tableau, Metabase, etc.)
Detail-oriented with a commitment to data accuracy and quality.
A fast learner who is proactive, with excellent analytical, conceptual, and problem-solving abilities
Excellent communication and collaboration skills, with the ability to work effectively across teams
Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.