Senior SEA Manager, Focus Shopping

SHOP APOTHEKE EUROPE

Senior SEA Manager driving Google Shopping and Search campaigns for Redcare Pharmacy. Leading strategy and execution with a data-driven approach to optimize advertising performance.

Posted 7/21/2026full-timeRemote • Cologne • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads and Bing Ads campaigns, with a strong focus on data analysis and performance improvement. Proven ability to handle significant advertising budgets and collaborate with cross-functional teams to drive strategic initiatives.

Highest-signal resume keywords

Google Ads (Search & Shopping)Bing AdsPerformance MarketingData AnalysisBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Engine Advertising (SEA)Campaign OptimizationA/B TestingFeed OptimizationAttribution Models

Soft Skills

Analytical MindsetCollaborationPresentation Skills

Tools & Technologies

Google Merchant CenterProductsUpExcelGoogle SheetsGA4

Industry Keywords

Paid Search AdvertisingKPI FrameworkPerformance DataCampaign StrategyMarket Insights

About the role

Key responsibilities & impact

Plan, implement, and own Google Shopping & Search and Bing campaigns end-to-end. From strategy and structure to day-to-day optimisation.
Strategically develop and scale the paid search advertising channel, shaping its long-term direction.
Take full responsibility for significant advertising budgets, spending them as if they were your own.
Optimise the search & shopping campaign portfolio end-to-end: structure, bidding, audiences, feeds, and copy.
Analyse performance data, surface insights, and translate them into concrete optimisation actions.
Own the annual budget plan and KPI framework; present results and strategy to senior stakeholders.
Lead A/B and multivariate testing initiatives and turn learnings into lasting improvements.
Collaborate closely with Analytics, Data, Pricing, and Country Management teams to ensure campaign relevance and measurement accuracy.

Requirements

What you’ll need

5+ years of hands-on SEA / Performance Marketing experience, with proven ownership of Shopping and Search campaigns at scale.
Deep expertise in Google Ads (Search & Shopping), Bing Ads, Google Merchant Center, and feed optimisation — tools like ProductsUp are a plus.
Strong analytical mindset: you live in the data, love finding patterns, and know how to act on them.
Proficient in Excel / Google Sheets; comfortable with attribution models and web analytics (GA4, etc.).
Fluent English is a must; German is a strong plus and will give you an edge in our team.

Benefits

Comp & perks

Corporate pension plan: We offer a company pension scheme and have a dedicated external consultant to offer you the best guidance and advice.
Personal development: Grow! We support and encourage your leadership development through various in- and external trainings.
Mental Health: Get quick and professional help from psychologists of nilo if you feel overwhelmed in private or professional life. Anonymous and free of charge.
Mobility: We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
Vacation: 30 days paid vacation per annum (plus another day on Rosenmontag) and the option to take unpaid vacation of up to 10 days (after one year working with us).
Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.
Employee discount: You get a 10% employee discount on all over the counter, beauty and personal care products in our online store & 20% discount on nu3.
Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.