SHOP APOTHEKE EUROPE

App CRM Manager

SHOP APOTHEKE EUROPE

full-time

Posted on:

Location Type: Remote

Location: Germany

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Tech Stack

FirebaseSQL

About the role

  • Design push notifications and in-app communication strategies for the Redcare App, including product ownership of the app CRM tool (e.g. CleverTap / Leanplum) and its technical setup and roadmap
  • Enable and support marketing teams in planning and executing in-app and push campaigns ; take hands-on ownership for complex, technical or cross-market use cases when needed
  • Act as the app CRM expert and central interface between Marketing, Product, Engineering, Data and external partners
  • Work closely with Product and Tech on mobile CRM topics such as event tracking, data structures, consent and opt-in logic, feature integrations, QA and SDK updates
  • Develop and test app retention strategies and promotions together with product and marketing teams
  • Define standards, best practices, templates and documentation to ensure consistent quality and efficient execution across markets
  • Own reporting and KPI frameworks (e.g. delivery, engagement, retention, conversion) and support teams with insights and optimization recommendations
  • Monitor market, technology and competitive trends in mobile CRM and app engagement and translate them into actionable improvements

Requirements

  • Several years of hands-on experience in app CRM , ideally in an e-commerce, digital or agency environment
  • Strong experience with push and in-app platforms such as CleverTap, Leanplum, Braze, Airship, Batch or similar tools
  • Strong technical understanding of mobile apps , including event tracking, user properties, consent management, and data flows between app, backend, analytics and CRM systems
  • Comfortable acting as a technical advisor and sparring partner for product managers, engineers and marketing stakeholders
  • Solid analytical skills and confident working with KPIs, dashboards, and reports (experience with SQL, GA4/Firebase, Fullstory or Looker is a plus)
  • Structured, proactive and a clear communicator with good stakeholder management skills
  • Fluent in English and have at least a B1 level in German
Benefits
  • Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
  • Redcare events: We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.
  • Kindergarten Grant: We offer our employees who pay for childcare in kindergarten 100,00 € (total) per month.
  • Mental Health: Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.
  • Personal Development: We are all constantly learning. That's why we support and foster your career development through internal & external training and help you grow.
  • Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
  • Sports & Health: Your well-being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
app CRMevent trackingdata structuresconsent managementdata flowsSQLGA4FirebaseFullstoryLooker
Soft Skills
analytical skillsstakeholder managementclear communicationproactivestructured