Shockbyte

Producer

• Planning, scripting, filming, editing, and publishing both **long-form and short-form video content** across **YouTube, TikTok, and Instagram.**
• Owning a **structured weekly publishing cadence of approximately 5 videos per week**, including:
• **2–3 long-form YouTube videos**
• **2–3 short-form videos (Reels, Shorts, TikTok)**
• Translating complex product features into clear, engaging educational and entertainment-led content.
• Repurposing long-form content into short-form assets to maximise output and return on investment.
• Building and maintaining a **repeatable content pipeline** and reusable media library.
• Collaborating with marketing, product, and community teams to support launches, campaigns, and growth initiatives.
• Analysing performance metrics including **viewer retention, watch time, engagement, traffic, and subscriber growth**, and continuously optimising thumbnails, hooks, formats, and CTAs.
• Contributing to **measurable growth in organic video traffic** and supporting improved conversion through product education and storytelling.

Video Content Producer