Director, Demand Generation – Customer Lifecycle
Brightspeed
Senior Demand Generation Manager
Shippo
full-time
Posted on:
Location Type: Remote
Location: Remote • Hawaii, Nevada, New Mexico, Ohio, Oregon, Virginia, West Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $141,000 - $192,000 per year
Job Level
Senior
Tech Stack
SQL
About the role
- Develop and own Shippo’s demand generation strategy and campaign calendar to deliver against growth and pipeline targets.
- Build, launch, and optimize multi-channel campaigns (email, paid, events, content syndication, ABM, and more)
- Lead lead-scoring and nurturing programs to improve funnel conversion rates.
- Work closely with sales to ensure campaign alignment, enablement, and reporting on pipeline attribution. Responsible for the API revenue OKR and for SQL OKR, and owns the outcome all the way to close-won.
- Has deep understanding of the business, the API buyer journey, and demand generation strategies relevant to this audience.
- Identify opportunities to optimize website conversion rates to improve business outcomes.
- Manage demand generation budget and allocate spend to maximize ROI.
- Define and set challenging but attainable goals
- Use data to track KPIs, identify insights, and optimize performance.
- Own demand gen tech stack, partnering with RevOps to ensure strong data flow.
Requirements
- Proven track record of building and scaling multi-channel campaigns that drive revenue.
- Experience marketing to mid-market and enterprise companies.
- Experience working with APIs, logistics software or technical products is a plus.
- Strong understanding of ABM, lead nurturing, and marketing automation tools
- Analytical mindset with experience leveraging data to improve results
- Ability to prioritize and efficiently communicate marketing goals and results to diverse audiences including your team, executive leadership, and the company as a whole.
- 7+ years of experience working in demand generation, growth marketing, or performance marketing
- Bachelor’s degree required
Benefits
- Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
- Take-as-much-as-you-need vacation policy & flexible working
- One week-long company wide winter shutdown
- 3 Volunteer Days Off (VTOs)
- WFH stipend to set up your home office
- Charity donation match up to $100
- Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
- Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationmulti-channel campaignslead scoringnurturing programsAPImarketing automationdata analysisKPI trackingconversion rate optimizationbudget management
Soft skills
analytical mindsetcommunicationgoal settingprioritizationcollaborationleadership
Certifications
Bachelor's degree
