Senior Brand Marketing Manager
ShipMonk
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Define and evolve ShipMonk's brand vision, mission, and values.
- Develop and maintain comprehensive brand guidelines to ensure consistency across all channels (website, marketing materials, social media, etc.).
- Conduct ongoing market research and competitive analysis to identify brand differentiation and evolution opportunities.
- Lead the planning and execution of integrated marketing campaigns across digital, social media, email, content, and events.
- Collaborate with the demand generation team to ensure campaigns effectively drive leads and support sales objectives.
- Partner with product marketing to develop compelling messaging and positioning for new product launches and features.
- Craft compelling brand narratives that resonate with target audiences and communicate ShipMonk's value proposition.
- Develop and manage the brand's voice and tone across all communication channels.
- Establish key brand metrics (awareness, consideration, customer satisfaction, etc.) and track performance.
- Analyze campaign results and leverage data-driven insights to optimize brand initiatives and maximize ROI.
- Work closely with the creative team, designers, content creators, and external agencies to execute brand initiatives.
- Build strong relationships with cross-functional teams, including sales, product, customer success, and operations.
Requirements
- 10+ years of progressive experience in brand marketing, with a proven track record of success in B2B technology or SaaS companies (experience in the logistics/e-commerce industry is a plus).
- Deep understanding of brand strategy, messaging, and visual identity.
- Experience leading and managing high-performing marketing teams.
- Strong analytical skills with the ability to track key metrics, interpret data, and generate actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in marketing automation platforms (e.g., HubSpot), Google Analytics, and A/B testing tools (e.g., Optimizely, VWO).
- Experience with project management and workflow tools (e.g., Asana).
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
Benefits
- Equal opportunity employer
- Values diversity and does not discriminate
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategymessagingvisual identitydata analysiscampaign managementmarket researchcompetitive analysislead generationROI optimizationB2B marketing
Soft skills
communicationpresentationinterpersonal skillsleadershipcollaborationrelationship buildinganalytical thinkingcreativitystrategic thinkingteam management
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMBA