Director of Demand Gen

Shipium

Director of Demand Generation at Shipium owning demand engine and pipeline targets. Collaborating closely with sales and marketing to drive revenue growth.

Posted 7/23/2026full-timeRemote • Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Idaho, Illinois, Maryland, Massachusetts, Missouri, Montana, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Vermont, Virginia, Washington, Wisconsin • 🇺🇸 United StatesLead💰 $220,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation strategies, managing multi-channel campaigns, and optimizing pipeline performance while collaborating closely with sales leadership. Proficient in marketing automation and CRM tools, with a strong focus on financial acumen and attribution modeling.

Highest-signal resume keywords

B2B Demand GenerationSales Leadership CollaborationMarketing Automation ProficiencyMulti-Touch Attribution ModelingPipeline Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation StrategyPipeline ForecastingBudget ManagementLead-Routing SLAsAccount-Based Marketing

Soft Skills

CollaborationStrategic ThinkingAnalytical Skills

Tools & Technologies

PardotSalesforceZoomInfoGongBI Platforms

Industry Keywords

B2B SaaSRevenue TargetsChannel ForecastsOutbound PipelineEvent Programs

About the role

Key responsibilities & impact

Own the demand engine: define and execute the annual and quarterly Demand Generation strategy aligned to revenue targets, Ideal Customer Profiles, and GTM priorities, translating revenue targets into channel forecasts and budget allocations.
Carry the pipeline number: own quarterly and annual sales-qualified pipeline targets, staying accountable for marketing-sourced and marketing-influenced pipeline, efficiency, and ROI.
Partner with Sales: work hand-in-hand with Sales Leadership on pipeline planning, account coverage, forecast accuracy, and gap-to-quota, and drive outbound pipeline quality with the SDR team using intent signals and qualification intelligence.
Build the outbound engine: co-develop scoring logic, sequence strategies, and the feedback loop between outbound activity and pipeline outcomes alongside the VP, RevOps.
Run always-on programs: design and optimize multi-channel campaigns that connect brand awareness to pipeline across digital, lifecycle, events, and sales-led programs.
Own paid media: oversee campaigns across LinkedIn, Google, retargeting networks, podcasts, and emerging channels, managing audience segmentation and creative discipline to maximize ROI.
Launch new products: build the demand engine for new product introductions across the Shipium suite, and lead the partner marketing rhythm with top systems integrators.
Drive events and content: strategize and execute regional and executive event programs.

Requirements

What you’ll need

Bachelor's degree and/or a minimum of 7+ years of B2B demand generation experience, or an equivalent combination of education and experience.
A track record of success in high-growth B2B SaaS environments.
Experience managing an end-to-end demand engine across channels, budget, and pipeline targets.
A strong history of working hand-in-hand with Sales Leadership and SDR managers to build tight lead-routing SLAs, outbound sequences, and account-based plays.
Power-user fluency in marketing automation and CRM ecosystems (Pardot and Salesforce) and familiarity with data orchestration tools like ZoomInfo, Gong, and BI platforms.
Expert-level understanding of multi-touch attribution modeling and strong financial acumen managing budgets against unit economic targets.

Benefits

Comp & perks

full medical, dental & vision coverage (with 65% coverage for dependents)
optional life insurance and long-term disability coverage
a 401(k) retirement plan
fully remote work-from-home options in 28 states
8 paid weeks of parental leave
paid holidays annually
self-managed vacation time
sick & safety leave
volunteer time off