Director, Marketing Automation – Attribution

ShipBob, Inc.

Director of Marketing Automation overseeing B2B marketing operations at ShipBob. Leading marketing execution across full lifecycle and improving attribution strategy and reporting reliability.

Posted 5/5/2026full-timeRemote • 🇺🇸 United StatesLead💰 $204,000 per yearWebsite

About the role

Key responsibilities & impact

Own marketing automation execution across the full lifecycle
Build and maintain multi-touch automation workflows (nurtures, operational follow-up, re-engagement, segmentation-based journeys) that ensure leads and contacts are actioned correctly and consistently.
Translate campaign briefs and GTM goals into executable programs in HubSpot and Salesforce, including list logic, routing rules, enrichment triggers, and QA.
Establish and maintain documentation so stakeholders can understand what’s running, what changed, and how to request updates (reduce institutional knowledge risk).
Lead attribution strategy, governance, and reporting reliability (key focus)
Own the attribution model and operational implementation using Bizible or similar tool (and the supporting field architecture in Salesforce/HubSpot), ensuring the org has a consistent approach to pipeline source, influence, and campaign contribution.
Diagnose and resolve attribution gaps (field mapping, sync mismatches, campaign member inconsistencies, missing touchpoints), and drive fixes through process changes and/or technical updates.
Partner with RevOps/Marketing Ops to standardize campaign setup and lifecycle rules so reporting is accurate and scalable (not bespoke per program).
Improve lead management, routing, and sales handoff
Ensure leads/contacts flow cleanly from marketing programs into sales workflows with clear ownership and minimal lead limbo (including campaign member status rigor and post-event follow-up processes).
Partner with demand gen, field/partner marketing, and sales teams to ensure list uploads, campaign association, and contact/account matching are consistent and fast.
Collaborate with teams leveraging 6sense intent signals to connect account engagement with operational routing and prioritization.
Operate as the systems leader for marketing execution quality
Build QA standards and checklists for workflows, campaign architecture, and measurement (naming conventions, required fields, lifecycle stages, suppression logic).
Drive ongoing audits of high-volume nurtures and automations; manage testing plans (subject lines, timing, personalization, segmentation) and document learnings.
Propose new automation and orchestration improvements that reduce manual work and increase speed-to-lead while maintaining data integrity.

Requirements

What you’ll need

10+ years in marketing automation, marketing operations, revenue operations, or lifecycle marketing in a B2B environment; experience owning end-to-end automation programs and measurement.
Hands-on expertise in HubSpot and Salesforce (campaign architecture, lifecycle stages, workflows, segmentation, reporting, and data hygiene).
Direct experience implementing and/or operating attribution tooling (strong preference for Bizible), including multi-touch attribution concepts and operational requirements.
Comfort working in a modern GTM stack environment (e.g., 6sense intent signals, integrated workflows, field governance, sync troubleshooting).

Benefits

Comp & perks

Medical, Dental, Vision & Basic Life Insurance
Paid Maternity/Parental Leave Program
Paid Holidays & Flexible Time Off Program
Paid Sick Leave
Wellness Days (1 day/quarter)
401K Match
Comprehensive Benefits Package >>> https://www.shipbob.com/careers/
See Our High-Performing Culture >>> Check us out on Instagram (@lifeatshipbob)

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Hard Skills & Tools

marketing automationcampaign architecturemulti-touch attributiondata hygieneworkflow managementsegmentationreportinglead managementattribution modelingprocess improvement

Soft Skills

collaborationleadershipdocumentationproblem-solvingcommunicationorganizational skillsstrategic thinkingattention to detailanalytical skillsstakeholder management