Shinesty

Designer

• Support the print design team by managing artwork systems
• Preparing CADs and organizing design files
• Helping bring creative concepts to life
• Ensuring design process runs smoothly during print reviews and product development cycles
• Maintain seasonal Figma design boards
• Ensure CADs and concepts are accurate, updated, and ready for review
• Clearly communicate updates and tag team members when work is ready for sign-off
• Update CADs based on creative direction
• Create colorway variations
• Build repeat patterns
• Reduce color counts when needed
• Help build and maintain Shinesty's print archive/catalog
• Save and export final artwork files with correct artwork codes and properly proportioned CAD bodies
• Support internal creative organization systems
• Pull visual references and inspiration imagery
• Generate AI-assisted concept explorations
• Mock up simple product ideas for products such as socks, hats, tees, and underwear
• Prepare CAD exports for line sheets and catalogs
• Ensure correct artwork is ready for wholesale materials
• Partner with Merchandising to maintain accuracy of all catalog and wholesale materials

Print Design Assistant

Marketing

• Build and execute clear retention, subscription, and lifecycle strategy frameworks across the customer journey
• Identify the biggest retention and subscriber value levers (offers, UX friction, packaging, merchandising, onboarding, touch points, education, etc.) for different cohorts, customer archetypes, and product entry points
• Align cross functional teams on priorities and tradeoffs across merchandising, product, acquisition, creative, CX and more
• Lead customer facing retention channels (Email, SMS, Loyalty, Direct Mail, Recurring Subscriptions, etc.) by optimizing existing efforts and implementing new strategies and tactics that grow engagement and ultimately lifetime value.
• Create and maintain segmentation frameworks and automations that scale and deliver incremental value
• Build, maintain, and execute on a retention marketing calendar
• Manage and optimize deliverability, creative best practices, frequency and personalization for owned CRM channels
• Own subscription onboarding, engagement, the digital products themselves (customer portal + recurring subscription tool), dunning/payment recovery, subscriber up/cross-sells, etc.
• Understand the drivers of subscription churn, and build strategies over time that decrease it
• Partner with merchandising and product to ensure subscription benefits and value propositions are irresistible
• Collaborate with other function owners that inherently impact customer LTV and retention potential (website/ecommerce, acquisition, creative, merchandising, product etc.)
• Understand and cater to our various customer archetypes and product category shoppers through in depth understanding of the various channels and product journeys
• Regularly champion and develop new channels and tactics
• Directly manage leaders of the CRM and Customer Service functions, and the teams that report up to them
• Nurture customer relationships by setting a vision and empowering the customer service team to provide standout support

Print Design Assistant

Retention Marketing Lead