Digital Marketing Strategist
Shine.com
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Develop and implement paid social media strategies to achieve business objectives and KPIs.
- Create, manage, and optimize paid social campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Conduct thorough audience targeting and segmentation to maximize campaign effectiveness.
- Collaborate with the creative team to develop compelling ad creatives and copy.
- Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
- Stay abreast of industry trends, algorithm changes, and emerging opportunities in paid social media.
- Manage advertising budgets, ensuring efficient allocation and ROI.
- Conduct A/B testing to optimize ad performance and identify opportunities for innovation.
- Provide regular reports on campaign performance and key metrics to stakeholders.
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or a related field
- Proven experience as a Paid Social Specialist or in a similar role
- In-depth knowledge of social media advertising platforms and best practices
- Strong analytical skills with the ability to interpret data and draw actionable insights
- Proficiency in using analytics tools and platforms to track and measure campaign performance
- Creative thinking and the ability to contribute innovative ideas to ad campaigns
- Excellent communication and collaboration skills
- Detail-oriented with a focus on quality and accuracy
- Certifications in social media advertising platforms are a plus.
Benefits
- A competitive remuneration package and employee benefits
- Flexible working arrangements designed to suit individual circumstances and family needs
- Birthday and study leave
- Wellness Days to allow you to focus on your own physical and or mental wellbeing
- A workplace where you can access 2 weeks additional leave each year so you can take that extra break with family or friends
- We applaud your need to give back to the community and give you 2 paid volunteer days each year to support one of our-affiliated charities
- A collaborative and fun culture
- A vibrant office space at our HQ in Hells Kitchen (Coming Soon)
- Plus, so much more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social media strategiesaudience targetingcampaign optimizationA/B testingdata analysisad creativescopywritingbudget managementKPI trackingsocial media advertising
Soft Skills
analytical skillscreative thinkingcommunication skillscollaboration skillsdetail-orientedinnovative ideasfocus on qualityactionable insightsstakeholder reportingcontinuous improvement
Certifications
social media advertising certifications