Shield

Marketing Manager

Shield

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

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About the role

  • - Responsible for coordinating marketing efforts with technology (vendor) partners:
  • - Build relationships with key technology partners to identify and evaluate what co-marketing resources are available (including funding, campaign assets, social media, collateral/content, etc.).
  • - Select the resources which best support BCS365’s strategy.
  • - Integrate those resources into BCS365 marketing efforts.
  • - Oversee Marketing Specialist as they:
  • - Execute selected campaigns either through Act-on or partners’ marketing platforms (e.g. PMC).
  • - Post content to various social media platforms.
  • - Upload content to BCS365 SharePoint site.
  • - Communicate about available content to Sales and other internal departments.
  • - Identify industry associations that can help BCS365 build recognition and support business growth.
  • - Work directly with organizations to evaluate participation and marketing partnership opportunities (e.g. sponsorships, event participation, speaking opportunities).
  • - Coordinate marketing and sales team participation.
  • - Conceptualize, define and propose strategies and marketing campaigns that align with business objectives.
  • - Map out campaign elements (content, email, social media, paid promotion, landing pages, list development, etc.).
  • - Oversee Marketing Specialist as they:
  • - Create outbound campaigns: Using Act-on, PMC, Google AdWords, LinkedIn paid advertising, landing pages, emails, list segmentation and selection, direct mail pages, envelopes, mailings, etc.
  • - Oversee Marketing Specialist to make additions and edits to web site.
  • - Select and manage tools and external suppliers to assure that deliverables are timely and fully support the company’s initiatives.
  • - Assure that company’s brand and communications guidelines are up-to-date and enforced across all internal BCS365 departments, promotional products, sales materials and web presence.
  • - Work with Marketing Specialist to ensure effective use of social media platforms including postings and relevant content.
  • - Execute on event plans; booking venue and food, creating and tracking invitations, logistics, internal and external communications.
  • - Analyze and report on the return on investment of marketing campaigns.
  • - Contact industry publications, consultants and influencers on an ongoing basis to assure that company messaging, and positioning is being received and understood.
  • - Regularly communicate with sales and sales management to ensure alignment between business goals, sales initiatives and marketing support.
  • - Assist sales team by developing marketing efforts to improve each step of the sales process.
  • - Oversee the development of marketing materials including brochures, hand-outs, presentations, event displays, blog posts, web page content, email campaign, and other as required.
  • - Work with internal and external content sources; coordinate design and production of materials.
  • - Provide direction and oversee Marketing Specialist to build and maintain Marketing section of company SharePoint site, ensuring the appropriate resources are available and up to date.
  • - Work with partners to develop, maintain, and strengthen relationships.
  • - Ensure partners’ involvement in BCS365 activities.
  • - Strategize and create programs to integrate BCS365 into partners’ business.
  • - Develop in-depth knowledge of the technology portfolio and how it relates to customer’s needs.
  • - Document internal processes and procedures related to duties and responsibilities.

Requirements

  • - Prior experience as a Marketing Manager.
  • - Experience working for an IT Managed Service Provider preferred.
  • - Strong understanding of customer and market dynamics and requirements.
  • - Thorough understanding of how customers in the mid-size business market require, search, compare, and consume technology services.
  • - Technical marketing skills.
  • - Proficient in general office applications.
  • - Strong organizational, presentation, and customer service skills.
  • - Skill in preparing written communications and materials.
  • - Interpersonal skills: such as telephony skills, communication skills, active listening and customer-care.
  • - Ability to multi-task and adapt to changes quickly.
  • - Typing skills to ensure quick and accurate data entry.
  • - Self-motivated with the ability to work in a fast-moving environment.
Benefits
  • - Insurance Coverage: Health, Dental, Vision, Life/AD&D, Long-Term Disability, Accident, Hospital Indemnity, Critical Illness
  • - Paid Time Off (Vacation, Holidays, Birthday)
  • - 401k Retirement Plan with Company Match
  • - Peer-to-Peer Recognition
  • - Learning and Development
  • - Pet Insurance
  • - Fun On and Off-Site Events
  • - Referral Bonus Program
  • - Employee Assistance Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
technical marketing skillscampaign managementcontent creationemail marketingsocial media marketingdata analysislist segmentationevent planningweb content managementmarketing strategy development
Soft Skills
organizational skillspresentation skillscustomer service skillsinterpersonal skillscommunication skillsactive listeningmulti-taskingadaptabilityself-motivationwriting skills