Content Marketing Manager

SHI International Corp.

Content Marketing Manager combining storytelling and customer advocacy to strengthen SHI’s brand. Developing customer success narratives and collaborating with creative teams to elevate partnerships.

Posted 7/31/2026full-timeRemote • New Jersey, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand storytelling, content creation, and customer advocacy, with a strong ability to develop compelling narratives and measure their impact on customer engagement and brand awareness.

Highest-signal resume keywords

Content CreationBrand StorytellingCustomer AdvocacyProject ManagementStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content DevelopmentInterviewingCase Study DevelopmentThought Leadership ContentNarrative Shaping

Soft Skills

CollaborationOrganizational Skills

Industry Keywords

CommunicationsJournalismMarketingPublic RelationsCustomer Success

About the role

Key responsibilities & impact

Own the storytelling process from discovery through activation by identifying stories, uncovering insights, shaping narratives, developing content, and collaborating with creative teams to bring stories to life across multiple platforms and audiences.
Partner closely with Sponsorships and Customer Advocacy teams to identify opportunities to showcase customer success, strategic partnerships, and sponsorship investments.
Conduct interviews and research with customers, executives, sponsorship partners, employees, and subject matter experts to uncover meaningful stories and business outcomes.
Develop customer success stories, executive profiles, advocacy content, sponsorship impact stories, thought leadership assets, and brand narratives.
Create compelling content that demonstrates the value SHI delivers through technology solutions, services, partnerships, and innovation.
Measure and report on storytelling initiatives that contribute to customer engagement, brand awareness, advocacy outcomes, and marketing objectives.

Requirements

What you’ll need

Completed Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, English, or a related field, or equivalent professional experience.
Minimum of 5 years of experience in content creation, brand storytelling, customer advocacy, communications, journalism, marketing, public relations, or a related field.
Proven experience interviewing customers, executives, or industry leaders and translating conversations into compelling content.
Expertise in developing customer success stories, case studies, testimonials, thought leadership content, and brand storytelling assets.
Strong project management and organizational skills with the ability to manage multiple priorities and stakeholders simultaneously.
Strong collaboration and stakeholder management skills.
Portfolio demonstrating excellence in writing, storytelling, customer communications, or content development.

Benefits

Comp & perks

Health, wellness, and financial benefits to offer peace of mind to you and your family.
Continuous professional growth and leadership opportunities.
World-class facilities and the technology you need to thrive – in our offices or yours.