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Senior Solutions Marketing Manager – Security
SHI International Corp.Sr. Solutions Marketing Manager driving awareness and engagement for cybersecurity and data center solutions at SHI.
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Go-to-Market Leadership: Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans
- Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs
- Partner with Product Management to understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging
- Partner closely with sales and enablement teams to articulate features, benefits, and competitive differentiators, which includes building robust playbooks, providing actionable competitive intelligence, and creating impactful enablement programs
- Roadmap our product and services priorities across launches, new releases, content, campaigns, events, and sales enablement
- Positioning and Messaging: Create differentiated security and data center messaging for both sales and customers that conveys how technology drives organization value
- Differentiate SHI in the market by emphasizing unique value propositions and business outcomes align this with the voice of the customer
- Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
- Own win/loss analysis, translating insights into actionable recommendations
- Act as the voice of the customer to inform product development, solution packaging and marketing strategies
- Develop, along with sales enablement, succinct and effective sales training materials (training, FAQs, etc.), making it easy for non-technical sales to understand our complete portfolio of security or data center offerings
- Craft high-impact enablement assets: messaging frameworks, case studies, ROI stories, demo flows, and battlecards
- Support advocacy programs with case studies and customer success stories
- Help achieve demand generation goals by creating and executing campaigns that will drive leads, MQLs, and pipeline
- Develop a wide range of compelling content that resonates with the IT and procurement buyers and guides them through the purchase journey
- Support security and data center thought leadership programs by creating white papers, research studies, reports, etc
- Build strong relationships with analysts and influencers to enhance SHI’s security and data center positions in the market
- Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback
- Provide updates to senior leadership on key strategic initiatives and plans
Requirements
What you’ll need- Completed Bachelor’s degree or relevant work experience required
- 5+ years of product, services or solutions marketing experience, preferably at high-growth B2B SaaS, hardware or IT services companies
- Experience in B2B marketing, with exposure to both enterprise and SMB businesses
- Ability to think strategically and develop comprehensive go-to-market plans
- Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences
- Proven ability to execute successful product launches that drive awareness and pipeline
- Strong ability to craft compelling messaging and positioning for technology products and services
- Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
- Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
- Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
- Metrics-driven and focused on driving incremental results.
Benefits
Comp & perks- Health, wellness, and financial benefits to offer peace of mind to you and your family
- Continuous professional growth and leadership opportunities
- World-class facilities and the technology you need to thrive – in our offices or yours
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
go-to-market strategyproduct marketingB2B marketingcampaign executioncompetitive analysissales enablementcontent developmentKPI trackingproduct positioningmarket research
Soft Skills
strategic thinkingcommunication skillscritical thinkingdecision-makingrelationship buildingproject managementcollaborationadaptabilitycreativityanalytical skills