Content Strategist, Spend Optimization Services

SHI International Corp.

Content Strategist & Writer responsible for creating compelling content for Spend Optimization Services. Collaborating with teams to align messaging and drive business growth across the funnel.

Posted 5/23/2026full-timeSomerset • New Jersey, Texas • 🇺🇸 United StatesSeniorLead💰 $80,000 - $150,000 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop content strategies aligned to Spend Optimization Services business goals, go-to-market motions, industry trends, and audience needs, translating complex technical and financial concepts into clear, compelling narratives
Own full-funnel written content across formats (blogs, eBooks, whitepapers, webinars, email campaigns, and landing pages), ensuring clear objectives, defined target personas, and messaging aligned to awareness, consideration, and decision stages
Collaborate on non-written content formats such as video, podcasts, infographics, and social media assets to ensure cohesive storytelling across channels
Create product-adjacent and partner-facing content, including solution briefs, one-pagers, and FAQs, while partnering with creative teams on web copy
Develop innovative approaches to building awareness and demand in a data-driven, cost-optimization-focused landscape, including buyer-led topic clusters and modular, reusable content strategies
Utilize AI tools effectively to support research and drafting, while applying strong editorial judgment to ensure accuracy, quality, and alignment with brand voice and guidelines
Support content publishing in SHI’s Resource Hub using WordPress, ensuring proper tagging, organization, and discoverability
Monitor industry trends related to IT spend optimization, licensing, cost management, and financial governance, and connect insights to SHI’s services and solutions in a differentiated and relevant way
Partner with editorial leadership and external agencies to develop primary and secondary research that supports industry-leading thought leadership
Integrate cross-solution messaging and align content to broader company narratives where appropriate
Continuously improve existing content through refreshes, repackaging, and optimization
Apply SEO and AEO (Answer Engine Optimization) best practices to improve content discoverability, search rankings, and performance across web and campaign assets

Requirements

What you’ll need

Bachelor’s Degree in Communications or a related field, or equivalent work experience
7+ years of experience in content marketing, editorial, or B2B/technical writing
Proven experience writing across multiple formats, including digital, long-form, and executive-level content
Demonstrated ability to communicate complex ideas effectively
Experience working with cross-functional teams including marketing, creative, and subject matter experts
Proficiency with tools such as Microsoft Word, Excel, PowerPoint, Outlook, Asana, WordPress, and SEMrush
Ability to travel to SHI, partner, and customer events as needed.

Benefits

Comp & perks

Health, wellness, and financial benefits to offer peace of mind to you and your family.
Continuous professional growth and leadership opportunities.
World-class facilities and the technology you need to thrive – in our offices or yours.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategySEOAEOB2B writingtechnical writingdigital content creationlong-form writingeditorial judgmentdata-driven content developmentcontent optimization

Soft Skills

communicationcollaborationstorytellinganalytical thinkingcreativityorganizational skillsattention to detailadaptabilityproblem-solvingleadership