SHI International Corp.

Vice President – Marketing Product & Solutions

SHI International Corp.

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Salary

💰 $200,000 - $350,000 per year

Job Level

Lead

About the role

  • Lead the development and execution of product and solutions marketing strategy aligned to SHI’s business objectives and growth priorities.
  • Define market positioning, personas, and differentiated value propositions for SHI’s solutions, services, and key partner offerings.
  • Differentiate SHI in the market by emphasizing unique value propositions and business outcomes.
  • Translate complex technical capabilities into business outcomes (TCO, risk reduction, uptime, compliance, scalability) that resonate with CIOs, CISOs, IT Directors, and procurement leaders.
  • Create a consistent storytelling framework (problem–solution–outcome) that ties product features to measurable customer value across buying stages.
  • Own go-to-market planning for new and existing solutions, including launches, campaigns, and lifecycle optimization.
  • Partner with sales, services, and partner teams to ensure alignment on target markets, use cases, and solution narratives.
  • Drive consistency and clarity across all customer-facing materials and channels.
  • Collaborate with demand generation to build campaigns that drive pipeline for strategic solutions.
  • Lead Voice of the Customer programs with enterprise IT leaders, security professionals, and data center architects to inform messaging, content, and roadmap.
  • Maintain competitive intelligence to defend differentiators and identify white space opportunities in the data center market.
  • Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs.
  • Build and support scalable sales enablement strategies, including messaging frameworks, pitch decks, battlecards, solution playbooks, and competitive insights.
  • Ensure sellers and solution teams are confident communicating SHI’s value in every stage of the buyer’s journey.
  • Serve as a strategic advisor to sales leadership on market trends, buyer behavior, and competitive dynamics.
  • Create and maintain a dynamic content library: messaging docs, battlecards, deck templates, one-pagers, battle-ready presentations, and demos.
  • Support advocacy programs with case studies and customer success stories.
  • Build, mentor, and lead a high-performing solutions and product marketing team.
  • Establish clear priorities, operating rhythms, and performance metrics to drive impact and accountability.
  • Foster a culture of customer obsession, strategic thinking, and execution excellence.
  • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback.
  • Provide updates to senior leadership on key strategic initiatives and plans.

Requirements

  • Completed Bachelor's or Master's Degree in a related field, or relevant work experience required
  • 10+ years of product, services, or solutions marketing experience, preferably at high-growth B2B SaaS, hardware, or IT services companies
  • Ability to think strategically and develop comprehensive go-to-market plans
  • Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences
  • Proven ability to execute successful product launches that drive awareness and pipeline
  • Experience in understanding technology at a deep level and translating it into concise business needs and outcomes
  • Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
  • Ability to work on multiple projects simultaneously while focusing the appropriate level of effort on each
  • Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
  • Metrics-driven and focused on driving incremental results
  • Natural curiosity and empathy for customers and their challenges.
Benefits
  • Health, wellness, and financial benefits to offer peace of mind to you and your family.
  • Continuous professional growth and leadership opportunities.
  • World-class facilities and the technology you need to thrive – in our offices or yours.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingsolutions marketinggo-to-market planningmarket positioningcustomer researchsales enablementkey performance indicatorstechnical literacyAIB2B SaaS
Soft Skills
strategic thinkingcommunication skillscritical thinkingdecision-makingcustomer empathyproject managementstorytellingleadershipcollaborationproblem-solving
Certifications
Bachelor's DegreeMaster's Degree