Build and own the marketing components of a comprehensive GTM strategy centered on SHI’s end‑to‑end ServiceNow solutions
Lead demand and lead generation strategies that drive pipeline creation and revenue attainment
Translate business growth objectives into annual and quarterly marketing plans, including campaigns, thought leadership, and partner funded programs
Partner with Alliances to maximize MDF, co-marketing programs, and joint value propositions with ServiceNow and other software and cloud providers
Oversee multichannel campaign execution (digital, events, field marketing, content syndication, webinars, paid media, email nurture, social)
Build differentiated value propositions that clearly articulate SHI’s unique approach to ServiceNow as well as other software or cloud providers
Develop storytelling frameworks, customer outcomes narratives, competitive positioning, and solution messaging
Ensure consistent messaging across campaigns, sales enablement, digital platforms, and executive communications
Lead continuous market analysis across ServiceNow and adjacent publisher and cloud ecosystems
Deliver actionable insights that inform portfolio strategy, campaign focus areas, and regional field execution
Own win/loss analysis and publish quarterly insights into sales, solutions, and executive leadership
Build, alongside the Sales Enablement team, and own the development of sales enablement assets

Requirements

Completed Bachelor's Degree in Marketing, Business Administration, or a related field, or relevant work experience required
8-10+ years of solutions, partner marketing or demand generation experience, preferably at high-growth B2B SaaS, hardware or IT services companies
3+ years of experience in a management position required
Proven success driving pipeline for enterprise IT services, especially ServiceNow, SaaS, or adjacent software ecosystems
Strong understanding of enterprise IT audiences (IT leadership, ITAM, FinOps, operations, procurement, security)
Demonstrated ability to build GTM strategies that deliver measurable pipeline growth
Metrics‑driven focus with deep familiarity with marketing automation, CRM, and analytics tools
Experience partnering with sales, alliances, product, and practice leaders in a matrixed environment
Ability to travel to SHI, Partner, and Customer Events
Ability to travel 25%

Benefits

Health, wellness, and financial benefits to offer peace of mind to you and your family
Continuous professional growth and leadership opportunities
World-class facilities and the technology you need to thrive – in our offices or yours

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationpipeline creationGTM strategycampaign executionstorytelling frameworkscompetitive positioningsales enablementwin/loss analysismarket analysismeasurable pipeline growth

Soft Skills

leadershipcommunicationcollaborationstrategic thinkinganalytical skillsproblem-solvingcreativityadaptabilityorganizational skillsinsight delivery

Certifications

Bachelor's Degree in MarketingBachelor's Degree in Business Administration