Marketing Automation Specialist
SHI International Corp.
full-time
Posted on:
Location Type: Office
Location: Austin • New Jersey, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $45,000 - $75,000 per year
Job Level
Mid-LevelSenior
About the role
- Support essential marketing operations initiatives in Marketo and Microsoft Dynamics such as managing form creation, lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing to support demand generation.
- Support event initiatives through planning of lead designation, and the creation and scheduling of follow-up nurture communications.
- Perform day-to-day email marketing activities and troubleshooting including multi-touch email nurturing program setup, scheduling, testing, data cleansing, and deployment.
- Support the technical execution of integrated marketing strategies through our marketing automation platform by creating and optimizing lead nurture program.
- Email marketing program development and execution, including segmentation, testing, and deployment.
- Assist in the maintenance of marketing automation integration with CRM and additional marketing applications.
- Manage marketing automation efforts and processes, proactively researching and implementing latest best practices, strategies, and industry standards to ensure continuous improvement.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
Requirements
- Completed Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of marketing or technology industry experience.
- Experience with marketing automation and/or marketing operations.
- Knowledge of database management concepts and best practices.
- High-level understanding of regulations covering personal data e.g. GDPR, CCPA, PIPEDA, etc.
Benefits
- Continuous professional growth and leadership opportunities.
- Health, wellness, and financial benefits to offer peace of mind to you and your family.
- World-class facilities and the technology you need to thrive – in our offices or yours.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationemail marketinglead nurturingsegmentationdata cleansingA/B testinglead scoringCRM integrationmulti-touch email programsdemand generation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business