Senior Manager – Growth Marketing Programs
SHI International Corp.
full-time
Posted on:
Location Type: Hybrid
Location: Austin • New Jersey, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $150,000 per year
Job Level
Senior
About the role
- Partner with sales and marketing to define go-to-market objectives and develop a marketing plan that drives a predictable pipeline.
- Ensure all marketing plan tactics for the Healthcare business are executed, with direct responsibility for brand and demand generation, sales enablement, and reporting.
- Vet and evaluate partner marketing opportunities for sales, ensuring all investments and commitments expected of Healthcare sellers align with the go-to-market plan.
- Evaluate, select, and manage strategic marketing vendors that contribute to the outsourced execution of marketing programs, including telemarketing services.
- Partner with sales leadership, partner marketing, and L&D to coordinate outbound prospecting sales plays with SHI partners.
- Inform channel investment strategy by partnering with internal digital, events, content, and campaign marketing teams to deliver an omnichannel campaign strategy.
- Collaborate with product marketing and creative teams to develop value proposition messaging and inform content strategy.
- Report regularly on campaign performance and overall marketing impact to internal stakeholders and partners.
- Capture insights and feedback, internally and externally, to inform future campaign strategy and messaging.
- Manage and adhere to a defined revenue marketing budget, including MDF partner funding management.
- Develop campaign briefs to inform and enable extended marketing and sales teams on GTM strategy.
Requirements
- Bachelors Degree in related field required
- 6+ years’ experience in demand generation or sales support roles.
- Prior experience marketing to healthcare systems.
- Prior experience executing modern marketing channels.
- Ability to travel 20%.
- 2+ years of management experience preferred.
Benefits
- Health, wellness, and financial benefits to offer peace of mind to you and your family.
- Continuous professional growth and leadership opportunities.
- World-class facilities and the technology you need to thrive – in our offices or yours.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationsales enablementcampaign strategymarketing plan developmentbudget managementvendor managementtelemarketing servicesomnichannel marketingvalue proposition messagingcampaign performance reporting
Soft skills
collaborationcommunicationstrategic thinkinginsight capturestakeholder managementleadershiporganizational skillsanalytical skillsproblem-solvingadaptability