Sherry FitzGerald

Chief Marketing Officer

• Support the Brand Manager in the execution of B2C and B2B marketing activity for the New Homes, Lettings and Financial Services businesses
• Assist in the delivery of brand campaigns and initiatives, ensuring all activity aligns with brand guidelines, internal processes and regulatory requirements
• Provide marketing support and campaign delivery for New Homes launches, including coordination of materials and liaison with internal stakeholders
• Assist in the delivery of paid digital campaigns across Daft.ie, MyHome.ie and SherryFitzSocial, working with internal teams and external agencies as required
• Support the delivery of best practice email marketing campaigns for New Homes clients, including content preparation, scheduling and reporting
• Identify and action opportunities to drive traffic and leads to SF.ie and developer client websites
• Manage the creation and scheduling of digital content for New Homes, Lettings and Financial Services social media channels, including Facebook, YouTube, TikTok, Instagram and LinkedIn
• Ensure accuracy, consistency and adherence to brand tone of voice
• Monitor social media activity and assist with responding to comments and direct messages as appropriate
• Assist with tracking and reporting on the performance of digital marketing activity using analytics tools and agency reports
• Support the management of in-branch marketing materials for New Homes, Lettings and Financial Services
• Provide general marketing team administration and support on wider group projects as required

Marketing Executive