Principal Product Marketing Manager
SheerID
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop product positioning and go-to-market strategies for the Audience Data Platform.
- Conduct market research and create messaging and GTM materials.
- Drive product adoption and revenue growth.
- Establish research frameworks to understand evolving buyer needs.
- Design and oversee customer research programs including interviews, win/loss analysis, and surveys.
- Translate market insights into strategic roadmap recommendations.
Requirements
- 5-7 years in B2B SaaS Product Marketing
- Strong knowledge of B2C marketing technology (CDPs, Marketing Automation, CRM, Loyalty Platforms)
- Experience designing and executing market research and competitive analysis
- Excellent writing and communication skills
- Analytical with experience in pipeline, adoption, and conversion metrics
- Ability to work cross-functionally with Product, Sales, Customer Success, Engineering, and Marketing
- Bachelor's degree in Marketing, Business, or related field
Benefits
- SheerID is an equal opportunity employer.
- We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees.
- Diverse candidate pool recruitment, development, and retention commitment.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS Product Marketingmarket researchcompetitive analysispipeline metricsadoption metricsconversion metrics
Soft skills
excellent writing skillscommunication skillsanalytical skillscross-functional collaboration