Senior Lifecycle Marketing Strategist

Shaw/Scott

contract

Posted on:

Location Type: Remote

Location: Washington • United States

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Salary

💰 $90 - $105 per hour

Job Level

Senior

About the role

  • Lead data-driven strategic initiatives across email, SMS, mobile, and emerging channels, leveraging technical expertise and analytics to guide client success
  • Lead modernization initiatives within client email programs, incorporating modular design systems, scalable templates, and AI-ready frameworks that future-proof marketing capabilities.
  • Drive comprehensive AI readiness efforts by recommending systems and practices that enable clients to seamlessly adopt and scale AI-driven marketing technologies across channels
  • Translate complex customer, behavioral, and campaign data into clear, high-impact insights and actionable recommendations
  • Develop measurement frameworks, segmentation models, and testing roadmaps that drive innovation and optimize performance
  • Serve as a trusted advisor to clients, inspiring them with forward-thinking strategies and solution-oriented approaches to challenges
  • Continuously scan the marketplace for emerging trends, tools, and technologies, incorporating them into client strategies and internal best practices
  • Collaborate with cross-functional teams—creatives, developers, data analysts, campaign managers—to bring big-picture strategies to life
  • Deliver engaging presentations, workshops, and playbooks that communicate complex strategies in a compelling, client-friendly way
  • Ensure all presentations are audience-appropriate and crafted to tell a clear, compelling story demonstrating strategic vision and measurable business impact
  • Show up as confident and fluent in executive-level dialogue, and be able to connect marketing initiatives to overarching business goals and priorities
  • Actively contribute to Shaw/Scott’s thought leadership by sharing insights, publishing perspectives, and elevating the company’s presence in the industry

Requirements

  • 5+ years of experience in digital marketing strategy
  • Proven track record of innovative problem-solving and delivering measurable impact for clients
  • Understanding of marketing technology ecosystems—including ESPs, CDPs, analytics tools, segmentation platforms, and data privacy best practices
  • Strong analytical and quantitative skills, with comfort in data visualization
  • Exceptional communication and storytelling skills—able to bridge the gap between technical complexity and executive-level decision-making.
  • Must be adept at engaging with high-level stakeholders and capable of translating complex strategies into language and concepts that resonate
  • Self-starting, organized, and adaptable—able to manage multiple projects without losing sight of the strategic vision.
  • Bachelor’s degree required; Master’s degree preferred.
Benefits
  • No additional benefits available in accordance with company policy
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketing strategydata visualizationmeasurement frameworkssegmentation modelsAI-driven marketing technologiesmodular design systemsscalable templatesanalytics toolsdata privacy best practicesproblem-solving
Soft Skills
analytical skillsquantitative skillscommunication skillsstorytelling skillsorganizational skillsadaptabilityclient engagementstrategic visionexecutive-level dialoguetrusted advisor