• Support Alaska Airlines client with strategic marketing solutions
• Lead data-driven strategic initiatives across email, SMS, mobile, and emerging channels
• Drive comprehensive AI readiness efforts
• Develop measurement frameworks, segmentation models, and testing roadmaps
• Collaborate with cross-functional teams to bring strategies to life
• Deliver engaging presentations and high-impact insights

Requirements

10+years of experience in digital marketing strategy
Proven track record of innovative problem-solving
Understanding of marketing technology ecosystems—including ESPs, CDPs, analytics tools
Strong analytical and quantitative skills
Exceptional communication and storytelling skills
Bachelor’s degree required; Master’s degree preferred.

🔍 ATS Optimization Keywords
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Hard Skills

digital marketing strategy
data-driven initiatives
measurement frameworks
segmentation models
testing roadmaps
AI readiness

Soft Skills

innovative problem-solving
analytical skills
quantitative skills
communication skills
storytelling skills

Certifications & Qualifications

Bachelor’s degree
Master’s degree

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