Shaw Industries

Senior Director of Brand Strategy – Turf

Shaw Industries

full-time

Posted on:

Location Type: Office

Location: Calhoun • United States

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Job Level

Senior

About the role

  • Provide leadership in developing and implementing a comprehensive brand and portfolio strategy
  • Oversee regular market research and competitive analysis
  • Guide the team in defining and targeting specific customer groups
  • Champion the lifecycle management of products
  • Provide strategic alignment and direction to the brand marketing leaders
  • Collaborate with the Sales team to ensure they have the necessary support and tools
  • Establish and maintain profitable and competitive pricing strategies
  • Monitor and analyze brand and category performance metrics
  • Accountable for Southwest Greens strategic alignment

Requirements

  • Bachelor’s degree or higher in Business, Finance, Marketing
  • Proven experience in brand management or a related field
  • Strong leadership skills with the ability to inspire and guide a team
  • Excellent analytical skills and the ability to translate market research into value
  • Exceptional communication and collaboration skills
  • Ability to think creatively and strategically
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementmarket researchcompetitive analysislifecycle managementpricing strategiesperformance metricsstrategic alignment
Soft Skills
leadershipanalytical skillscommunicationcollaborationcreativitystrategic thinking
Certifications
Bachelor’s degreeMaster’s degree