Director of Content Strategy
Shatterproof
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $135,000 per year
Job Level
Lead
About the role
- Develop and implement Shatterproof’s integrated content strategy across digital, social, and print channels
- Lead and mentor a creative team (social, writing, design) to produce high-quality, cohesive, and mission-aligned content
- Build and manage a comprehensive editorial calendar that integrates campaigns, policy milestones, cultural moments, and brand storytelling
- Collaborate with internal teams to ensure content reflects Shatterproof’s strategic priorities and amplifies impact across programs, development, and policy
- Ensure all content aligns with brand standards, voice, tone, and messaging framework
- Foster a collaborative, high-performance creative culture that balances storytelling, innovation, and accountability
- Oversee organic social media strategy and execution (through the Social Marketing Strategist), ensuring alignment with campaign and organizational goals
- Guide content development for Shatterproof’s priority platforms — including LinkedIn, TikTok, Meta properties, and YouTube — driving growth, engagement, and community building
- Partner with internal stakeholders including the Direct Response Director to align content with email, web, and paid strategies
- Ensure all digital content reflects data-driven insights and best practices for audience engagement and accessibility
- Oversee the production of blogs, reports, newsletters, and web content that clearly communicate Shatterproof’s mission and impact
- Work closely with the Staff Writer and Multimedia Designer to translate complex information — including data and research — into compelling and accessible narratives
- Contribute directly to content creation and production as needed, including writing, editing, or managing assets during key campaigns, high-volume periods, or rapid-turnaround moments
- Ensure all website content, statistics, and references are regularly reviewed and updated to reflect the latest evidence-based data
- Partner with internal subject matter experts to ensure accuracy, relevance, and consistency in all materials
- Support the Vice President of Marketing & Communications in executing Shatterproof’s executive visibility efforts, ensuring leadership communications reflect organizational priorities and brand voice
- Draft and edit LinkedIn posts, blogs, talking points, and other written materials on behalf of the CEO, and senior executives as needed
- Coordinate content and creative support for executive presentations, speaking engagements, and organizational announcements
- Partner cross-functionally to ensure executive messaging is consistent across internal and external channels
- Establish and track KPIs for content performance, including engagement, reach, and conversions
- Produce monthly and quarterly reports summarizing key insights and recommendations for optimization
- Continuously refine content strategy based on analytics, testing, and emerging digital trends
Requirements
- 6–10 years’ experience in content strategy, editorial management, or digital storytelling
- Proven success leading cross-functional creative teams and managing content production across multiple platforms
- Exceptional writing and editing skills with the ability to translate complex issues, research and data into accessible, emotionally resonant stories
- Strong understanding of digital and social media best practices, content analytics, and audience engagement strategies
- Experience managing creative workflows, editorial calendars, and brand standards
- Demonstrated ability to use content to drive measurable impact — awareness, engagement, and conversion
- Familiarity with SEO, accessibility, and analytics tools (Google Analytics, Sprout Social, etc.)
- Experience using Airtable (or similar project management and content planning tools) to manage workflows, editorial calendars, and cross-departmental collaboration preferred
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategyeditorial managementdigital storytellingwritingeditingSEOanalyticsaudience engagementcontent productioncreative workflows
Soft skills
leadershipcollaborationcommunicationmentoringstorytellinginnovationaccountabilitycreativityadaptabilitystrategic thinking