Demand Generation, Marketing Operations Specialist

Sharetec Systems

Demand Generation & Marketing Operations Specialist driving revenue pipeline and marketing initiatives at Sharetec. Collaborating on ABM campaigns and Salesforce integrations in a remote work setting.

Posted 6/30/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $75,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing ABM campaigns, leveraging platforms like ZoomInfo and Active Campaign for effective demand generation and marketing operations. Proficient in Salesforce for tracking and reporting on marketing-sourced pipeline performance and analytics.

Highest-signal resume keywords

ZoomInfo ProficiencyActive Campaign ManagementSalesforce ExpertiseABM Campaign DevelopmentWebflow Landing Page Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationMarketing OperationsAccount SegmentationLead ScoringCampaign Performance ReportingA/B TestingData HygienePipeline AttributionUTM Structure ManagementCAC Analysis

Soft Skills

Analytical CapabilityCollaborationCommunication

Tools & Technologies

ZoomInfoActive CampaignSalesforceWebflow

Industry Keywords

B2B SaaSIntent DataLifecycle Stage TransitionsMarketing ROICampaign Attribution

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Own the ZoomInfo ABM platform end-to-end: ICP account list construction, intent data monitoring, contact enrichment, and territory-level targeting
Monitor intent signals and surface prioritized accounts to the sales team weekly
Own ZoomInfo data hygiene and Salesforce sync
Own the Active Campaign platform: workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration
Build and manage segmented nurture campaigns for new logo prospects and upsell targets
Report campaign performance to the CRO weekly: open rates, click-through rates, MQL conversions, and pipeline influence
Build and maintain campaign-specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content
Optimize conversion performance through A/B testing and iterative improvement
Ensure all pages reflect current brand standards and integrate with Active Campaign and Salesforce
Partner with the Salesforce Administrator as the primary marketing-side technical collaborator for all marketing-to-SFDC integrations
Co-own lead routing rules, campaign member statuses, MQL assignment logic, lifecycle stage transitions, and opportunity influence tracking
Own UTM structure, campaign attribution, and pipeline source tracking in partnership with the Salesforce Administrator
Own the marketing-sourced pipeline dashboard and deliver weekly reports to the CRO
Provide biweekly performance insights identifying wins, underperforming segments, and optimization opportunities
Deliver quarterly CAC and marketing ROI analysis across channels

Requirements

What you’ll need

4–6 years of experience in demand generation, marketing operations, or growth marketing in a B2B SaaS environment
Hands-on, platform-level proficiency with ZoomInfo (ABM, intent data, audience building) and Active Campaign or a comparable marketing automation platform
Demonstrated experience building and managing ABM campaigns — ICP targeting, account segmentation, and territory-aligned outreach
Webflow experience: ability to build and publish campaign landing pages without developer support
Strong Salesforce proficiency — campaign tracking, lead routing, pipeline attribution reporting
Proven ability to own a marketing-sourced pipeline number and report on it with credibility
Excellent analytical capability — dashboards, attribution data, presenting findings to senior leadership

Benefits

Comp & perks

medical, dental, vision, life, and disability coverage
generous Paid Time Off (PTO)
paid holidays (including your birthday off!)
a $1,000 employee referral program
a 401(k) with company matching