Head of Demand Generation
ShareGate
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Lead
About the role
- Scale & Optimize Paid + SEO → Strengthen core acquisition channels with support from agencies and in-house teams.
- Drive Partner-Led Growth → Build and execute joint campaigns with partners, expand partner-driven pipeline, and support partner growth initiatives.
- Identify & Scale New Growth Channels → Test emerging platforms, niche paid media, influencer/partner ecosystems, and community-driven growth.
- Run High-Velocity Growth Experiments → Apply a structured experimentation framework to test and scale new channels, creative, messaging, and partner activations.
- Leverage GTM Engineering → Collaborate with a dedicated GTM engineer to integrate AI-driven workflows, automation, and data pipelines that improve targeting and personalization.
- Lead & Manage the Team → Oversee Paid, SEO, partner growth marketing, and experimental initiatives; manage agencies and collaborate cross-functionally.
- Drive Conversion Optimization (CRO) → Optimize landing pages, ads, partner campaigns, and funnel performance to improve efficiency and growth.
Requirements
- SEO & SEM Mastery → Proven track record of scaling acquisition in B2B SaaS.
- Paid Media & Multi-Channel Growth → Experience with Google Ads, LinkedIn, YouTube, Bing, Reddit, and emerging platforms.
- Partner Growth Experience → Ability to design and execute campaigns with partners that drive pipeline.
- AI & Data-Driven Marketing → Experience integrating automation, AI workflows, and data insights into growth.
- High-Velocity Experimentation → Skilled at structured testing, iteration, and scaling campaigns.
- Leadership & Team Management → Experience managing demand gen and/or partner growth teams, agencies, and cross-functional collaboration.
- CRO Expertise → Familiarity with conversion optimization best practices.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOSEMPaid MediaGoogle AdsLinkedInYouTubeBingRedditCROAI workflows
Soft skills
LeadershipTeam ManagementCross-functional CollaborationStructured TestingIterationCampaign DesignCommunication