ShareGate

Customer Advocacy Marketer

ShareGate

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Job Level

Mid-LevelSenior

About the role

  • Identify and nurture strong customer advocates across segments, industries, and use cases;
  • Lead customer interviews and transform insights into compelling stories, case studies, testimonials, and spotlight features;
  • Manage and grow customer review programs (e.g., G2, Gartner Peer Insights) to support category leadership;
  • Maintain a pipeline of customers for stories, references, and campaigns in partnership with customer-facing teams;
  • Collaborate with Content, Brand, and Product Marketing to bring customer stories to life across multiple formats (written, video, social, email);
  • Support customer showcases, speaking opportunities, and visibility programs (webinars, panels, quotes, etc.);
  • Provide advocacy assets to Sales and Demand Gen for use in campaigns, ABM, and enablement;
  • Track and report on advocacy impact, asset production, and customer insights to inform strategy;
  • Experiment with AI tools to streamline content creation, campaign execution, and workflow automation.

Requirements

  • 3+ years of marketing experience, ideally in B2B SaaS or customer-facing roles;
  • Customer-obsessed mindset with a passion for amplifying user success;
  • Strong interviewing and storytelling skills, with excellent relationship-building instincts;
  • Analytical and revenue-focused approach to advocacy, understands how customer stories drive business outcomes;
  • Background in customer advocacy or community building, with experience running peer review programs (G2; Gartner Peer Insights);
  • Comfortable working cross-functionally with Account Management, Sales, Product Marketing, and Creative teams;
  • Curious and experimental with new tools, excited to explore how AI can support content creation, workflows, and advocacy at scale;
  • Bonus: experience with HubSpot and other customer marketing tools is a strong asset.
Benefits
  • We strive to create a healthy and inclusive work environment.
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer advocacystorytellingdata analysiscampaign executioncontent creationworkflow automationpeer review programs
Soft skills
relationship buildingcustomer obsessionanalytical mindsetcuriosityexperimentation