Head of Content – Brand Storytelling

Shainin

Creative leader shaping Marchay’s luxury travel narrative through impactful content and storytelling. Collaborating across platforms to enhance brand awareness and community engagement.

Posted 5/30/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and lead Marchay’s content vision across social, editorial, video, email, and emerging platforms
Independently generate creative concepts, campaigns, and storytelling opportunities
Transform insider travel knowledge and member experiences into compelling, high-value content
Establish Marchay as a leading voice in luxury travel and lifestyle
Create content strategies that drive audience growth, engagement, brand awareness, and community trust
Identify cultural, travel, hospitality, and luxury trends before they become mainstream
Produce or oversee the creation of short-form video, social storytelling, editorial features, interviews, destination guides, and thought leadership content
Collaborate closely with founders, advisors, members, and travel partners to uncover unique stories and perspectives
Build a recognizable and differentiated brand voice
Analyze performance metrics and continuously evolve content strategy based on audience behavior and engagement
Experiment with new content formats, channels, and creative approaches

Requirements

What you’ll need

This role is fully remote, but you are based in the U.S. and willing to work Eastern Standard Time (9am-6pm)
Bachelor's degree is required
A deeply creative storyteller with strong editorial instincts
Equal parts strategist, creator, and entrepreneur
Someone who naturally generates ideas rather than waiting for direction
Obsessed with travel, culture, hospitality, luxury, and digital media trends
Experienced in building or growing brands, communities, or audiences through content
Comfortable being both visionary and hands-on
Strong understanding of Instagram, TikTok, YouTube, newsletters, and evolving digital platforms
Able to identify what makes content feel premium, differentiated, and emotionally engaging
Passionate about creating content with depth, not just aesthetics
Highly collaborative but self-directed
**The ideal candidate has: **
Experience growing a personal brand, media brand, publication, or luxury/travel-focused social presence
Portfolio demonstrating strong storytelling and creative direction
Experience creating viral, highly engaging, or culturally relevant content
Background in luxury travel, hospitality, lifestyle, media, journalism, or creator-led brands preferred
Strong visual and copywriting sensibility
Experience working with founders or premium/luxury brands is a plus

Benefits

Comp & perks

Competitive Compensation: Annual salary with a performance-based, discretionary bonus
Comprehensive Benefits: Fully covered medical, dental, and vision insurance
401(k) Plan: Access to our retirement savings program
Generous Time Off: Ample PTO plus company holidays to recharge and reset
Career Growth: Opportunity to develop toward a senior leadership role, with increasing ownership and strategic decision-making over time.
Flexibility: Remote work environment with the ability to manage your schedule effectively
Innovative Market Leader: Join a forward-thinking company with a proven track record, backed by the influence, resources, and stability to keep breaking new ground

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content strategystorytellingvideo productioneditorial featuressocial media contentcopywritingaudience engagementperformance metrics analysiscreative directionbrand building

Soft Skills

creativitycollaborationstrategic thinkingself-directionvisionary mindsetentrepreneurial spiritstrong editorial instinctsidea generationpassion for traveladaptability

Certifications

Bachelor's degree